If it ain’t broke, don’t fix it
By Michael Kava · 5 February 2013 · Locked
By Michael Kava · 5 February 2013 · Locked
A well-established brand's reputation hangs in the balance as they consider a drastic overhaul. Will they learn from history or risk everything for a change that may not be necessary?
Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.
Tags: Branding, Marketing, marketing ideas, marketing your small business, need for marketing change, need to change, rebranding, when to market your small business