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3 common mistakes to avoid when naming your business

Here’s a look at three entrepreneurs who have changed company names and the lessons they learned.

Picking the right business name is an important first step toward creating a successful company, but not everyone hits the jackpot on the first try.

Often, people first choose names that are too wordy and don’t have a catchy ring. You want a name that grabs the consumer’s attention but doesn’t try to cram in too much information, says Eli Altman, director of strategy at A Hundred Monkeys, a San Francisco-based branding and naming firm. “A good way to think about a name is that it’s the start of a conversation. It’s not a full encapsulation of what the business is about.”

When they realize their company’s name has problems, many entrepreneurs opt for a change and find it’s worth it despite the initial headaches and expense. Here’s a look at three entrepreneurs who have changed company names–and the lessons they learned:

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

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