Tag: Brand

Your employer brand is your reputation as an employer.

Social content can make or break a brand’s marketing strategy.

What keeps the brand a family name?

3 ways business leaders can preserve organisational culture

Kathmandu receives FLA accreditation.

Most people don’t really understand branding. They think that they know what it is; they know that it can help a business, yet they are unsure of exactly what to do and how to do it. People underestimate the power of branding, however if I ask you for the first brands that pop into mind […]

Attracting the right talent to your small business can be an uphill battle and as challenging to a business owner as any other macro force. Not only are you competing with players in your own sector, you’ve also got the big guys to contend with. You know the ones, big staffing budget, big, shiny training […]

A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find […]

An online tool designed to make it easier for small businesses to apply for a trademark and secure a brand name has been launched by the Australian Government agency responsible for administering IP rights and legislation. Trade Mark Assist, unveiled today by IP Australia, helps users to: check whether their proposed trade mark complies with […]

Some years ago, I was advising two of the most impressive entrepreneurs in the country. They had built an amazing national brand and were going from strength to strength in terms of geographic coverage, revenue and customer numbers. But, they were having challenges managing the business now that it was so large. They explained: “We’re […]