Home topics workplace human-resources-blogs Education | Training HR Education | Training Struggling to attract good employees? Dayna Edwards October 29, 2018 Put simply, your employer brand is your reputation as an employer – good, bad or in between. Organisations with a good employer brand are the ones that consistently attract and retain the best talent, even though they don’t necessarily pay the highest salaries. Your employer brand is more than just the perks you offer, like a funky office environment, tasty office snacks or a ping pong table. Perks make coming to work easier but they aren’t going to keep people working for you and they aren’t what sets you apart from other employers. Your employer brand stems from the authenticity and strength of your organisational culture, values and mission, as well as the opportunities you offer employees, like incentives, flexible working arrangements, training, leadership development, charity involvement and mentoring programs. But why does this all matter? Industries like IT, mining, construction, engineering, financial services and professional services are all experiencing shortages of skilled workers. In such a tough labour market you need to use every competitive advantage you have to attract the best talent. And how potential employees perceive your organisation can impact whether they apply for your vacancies or accept your job offers. When developing your employer brand you need to be proactive, otherwise your brand will be created for you by others. Here are three steps to develop a stronger employer brand. Understand the current perceptions about