Roger Woodend delivers tips for getting started with mobile customer acquisition.
“Business owners & marketers tasked with developing a major mobile strategy for their company may feel overwhelmed at the perceived amount of planning, infrastructure & co-ordination, combined with the fact that competitors may be stealing a march on mobile prospects.”
Nancy Georges blogs about the love/hate relationship she has with local retailers.
“I want to feel important to you and fell that you listen to me and know what I want. I want to support my local retailers, I just don’t feel they support me!”
Julian Smith blogs about how important it is for small business owners to be passionate.
“I’ve always been of the belief that jumping off that cliff into a world where a salary isn’t guaranteed and the hours are long is the most daunting part of starting your own business. It never occurred to me that sharing your idea – or on a grander scale, sharing your dream – is pretty terrifying as well.”
Robert Steers blogs about finding the right e-commerce system for your business.
“There are many open source e-commerce systems available to web developers and designers. Some have great support, whilst others are meant to stand alone. But, which one will suit your business and your customers?”
Brad Callaughan blogs about the right way to ask for customer referrals.
“There’s no harm in discussing your services with client or customers. Constructive criticism is a fantastic way for you to see how your clients feel about your services, because they’re the people that are talking about your business…”
Rick Mapperson blogs about the danger of entering into a price war with your competitors.
“As a general rule, the only person who ends up winning in a price war is the consumer. Competing on price or reducing your prices, even if spending is down, is not always the answer.”
Fred Schebesta weighs up the benefits of using business credit cards over personal cards.
“There are a myriad of benefits to having a separate business credit card, and dangers to be aware of which will help remind you to keep your spending separate.”
Julian Smith blogs about the benefits of employing “volunteers” in your business.
“Employees become volunteers once they are inspired, motivated and truly believe in the organization they work for. They are passionate brand advocates. Their positive interactions with customers reinforce your company’s image.”
Symantec’s Sean Kopelke blogs about the impact social media is having on productivity and information security.
“While it’s not hard to see why social media is so popular, with the ability to interact online like never before, the impact on small business is not so clear”
Lady Danielle Di-Masi looks at minding your manners in emails.
“I know we’ve all been there, you’re about to rush off to a meeting when you notice an email from a colleague, staff member or client just asking a question that you know only needs a quick response and you can delete that email… So you quickly type a “yes” or “no” and delete and rush off to your meeting.”
