There are many events occurring each and every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.
The average web site includes components from eight or more different hosts, which help drive traffic, increase conversions and improve customer satisfaction but also increase complexity and page weights that decrease site performance and compromise the customer experience. Use this checklist to assess the strength and vulnerabilities of your website.
If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.
It’s only logical to want to be paid for the work you complete as quickly as possible, but this just isn’t always the way it happens. Here are four simple strategies to shorten the length of time between completing a job and getting paid.
Media interviews are a great opportunity to gain third-party endorsement for your business in the form of a print or online article, but it’s vital you go into the interview prepared or you could end up doing more damage than good. Here’s some expert tips to get you prepared for the big day.
Customer credit terms are a negotiation not to be to be taken lightly, and a selective procedure is vital for business protection, success and longevity.
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
In a four-part article series, we look at the role data plays in improving your understanding of your business, customers, marketing and interaction strategy. Part three looks at using data to replicate ideal customers in your prospect pool.
Creating a strong workplace culture is one of the most powerful and lasting things any organisation can focus on. Why? Because strong culture leads to better performance, higher retention and a more aligned organisation.
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.
