Tag: Advertising

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

While it is true online marketing is a great leveler and a great opportunity for small business owners, the fact is old-school marketing can still work wonders.

Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?

The Australian Competition and Consumer Commission (ACCC) has issued the Independent Liquor Group (ILG) with a $10,200 penalty for misleading consumers with its “Aussie Beer” line of alcohol.

Most people have for long seen social media as a platform for fun, chatting and catching up with friends. Looking at the brighter side of it, there is a lot that business people can benefit when it comes to marketing their brands.

Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.

While it might seem like a fantasy, there are ways you can grow your business without wasting too much of your valuable time. Here are five marketing tips every small business can use…

While the digital landscape is certainly getting more and more confusing, order can be bought to this wild west, and you don’t necessarily need to be an expert to get on top of it all.

An effective social media campaign may take time to create, strategic planning to execute and more money to maximize visibility, but these strategies will get wheels turning…

Instagram is aiming to boost its business angle with carousel ads, a way for businesses to include a link with their sponsored photos and videos.