Tag: Advertising

Those businesses with Facebook Pages could be seeing less referral traffic and a dwindling post reach thanks to new updates implemented by the social media service.

Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.

Music streaming giant Spotify has announced Playlist Targeting, a solution that will allow brands to reach audiences according to what type of music they are streaming.

Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.

While it is true online marketing is a great leveler and a great opportunity for small business owners, the fact is old-school marketing can still work wonders.

Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?

The Australian Competition and Consumer Commission (ACCC) has issued the Independent Liquor Group (ILG) with a $10,200 penalty for misleading consumers with its “Aussie Beer” line of alcohol.

Most people have for long seen social media as a platform for fun, chatting and catching up with friends. Looking at the brighter side of it, there is a lot that business people can benefit when it comes to marketing their brands.

Here are six of the most powerful and effective marketing videos that have been proven to create a steady stream of leads and profitable sales for business just like yours.

While it might seem like a fantasy, there are ways you can grow your business without wasting too much of your valuable time. Here are five marketing tips every small business can use…