After taking the time to innovate and develop a new product, you understandably want that product to be a true success for your business. It is generally not enough to simply bring your product into the marketplace. Instead, you want to create a marketing plan for product launch that will generate the powerful buzz that you want.
Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.
Your Target Audience
Before you can create a product launch marketing plan that is truly beneficial and comprehensive, you will need to determine who your target audience is. This will help you to determine the best course of action for reaching them through different marketing media options, and it will also help you to create a message through your marketing material that is appealing to them. You must understand who they are before you can understand fully what their hot points are that will motivate them to make a purchase.
Utilise Different Marketing Avenues
The more exposure that your new product can have before it is officially released, the better. Using different marketing avenues to create interest about your product is a smart idea. You want your target audience to get excited about your product and to spread the word of its release to others through word of mouth. More than that, you want your product’s features and selling points to be well-publicized. Reaching out to your target audience in different ways will help you to accomplish these goals and to keep the product at the forefront of their minds. For example, you can incorporate aspects of magazine ads, television commercials, Internet marketing and social media marketing to build up a buzz about your product.
Tease Your Customers
Some businesses will let the cat out of the bag about their product all at once, but you may find that a slow build up can create beneficial anticipation about your product. For example, rather than release an ad that states everything there is to know about the product, it may be a smarter idea to release little bits of information about different features. For example, a car company may release an ad with a picture of only a new car’s tires and a headline about how powerful the car is. Additional ads can be release that show more of the car’s features over time. This should be done in a uniform, planned way so that there is a theme to the ads and so that the ads build true interest that appeals to the target audience specifically.
Plan a Launch Party
You may also consider hosting a launch party as part of your new product launch marketing plan. A launch party is a wonderful addition to a product launch marketing plan. A launch party may be used to generate interest from investors, introduce the product to media consultants so that you can receive free publicity or even to unveil the product officially to the market in a well-publicized way. If you plan to include a launch party in your marketing plan for product launch, you should take ample time to plan this party so that you generate the best overall results. The people who you invite to the launch party are critical, and you want to include guests who will be excited about your product and who will give you assistance with generating the best possible results from your efforts. The venue should be professional and should represent your company, and the décor and entertainment should also accomplish these goals. In addition, you want to consider how you will release the product to the guests in attendance. For example, you could bring some promotional models to your event, place the product on stage for all to see or even unveil it all at once with a spectacular finish. Some will also include a slide show or video that educates those in attendance about what the product can do.
You may be focused on putting the finishing touches on your product, but now is also the time to create a marketing plan for your new product launch. Your time and effort spent focusing on this important task is critical to the amount of excitement and energy surrounding your product when it is fully released to the product, and you can get started developing your plan today.
