Interactive digital installations can boost customer engagement when content is king
By James Harkness · 11 October 2016 · Digital
By James Harkness · 11 October 2016 · Digital
Discover how interactive digital installations can revolutionize your business, but only if you get one crucial thing right. Read on to find out what sets the most successful brands apart.
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
Tags: Brand, Customer, Design, Digital, Engagement, experiential marketing, Hardware, interactive