#Engagement
Five ways small businesses can survive the ‘Apocalyptic’ changes coming to Facebook
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
How gamification is changing the workforce
In the dynamic modern economy, business conditions change overnight and what worked today may not work tomorrow. That’s why it has never been more important for companies to be agile, flexible and willing to implement decisive action when required. However, you can’t achieve that without strong employee engagement. According to Gartner, 70 per cent of […]
Why employee engagement is crucial
“At the end of the day people won’t remember what you said or did, they will remember how you made them feel” ― Maya Angelou A well-known entrepreneur once said to me, “If a business owner can’t keep the members of their family happy and engaged at home, how can they expect to keep their employees happy […]
Five reasons why your SME should seek to implement an ‘anywhere working’ policy
Workplaces continue to evolve. The needs of employees are constantly changing. It has never been so pertinent for businesses to adopt innovative strategies, become more flexible and address the emerging needs of their people and the new business environment. Carlson Wagonlit Travel (CWT) introduced an ‘anywhere working’ initiative last year across all five of its […]
Utilise your employee’s talent… or lose them
Employers must pay greater attention to the strengths and skills of their staff – or risk losing talented employees. That was the key take-away message from a national Wellness in the Workplace survey by professional development firm PDT involving 530 employees across the private, government and non-profit sectors. Of the 27% of respondents who didn’t […]
What are the most relevant and useful social media channel for small Creative Businesses?
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Interactive digital installations can boost customer engagement when content is king
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
How to make your social media marketing rock
Have you ever been at a rock concert and paused for a moment to look around you? It’s usually either a beautiful mess or utter madness. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over […]
Bright minds: draw them in or risk losing them
Succeeding in business today doesn’t just require good talent – it requires great talent. It also requires great products, a smart strategy and an internal desire to innovate and thus stay ahead of the competition. But let’s focus our attention back on talent. After all, it’s one of the most important components of business today and all around us we […]
Hard data for easy customer conversations
Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday. And not so many years ago, a big advertising campaign with a small inbound contact centre to fix any small issues, was considered a […]
Why you need to create a culture of courage in your business
Earlier this year the World Economic Forum published its Future Jobs Report and the research listed ‘complex problem solving’, ‘critical thinking’ and ‘creativity’ as the most valuable skills for 2020. Nurturing these skills will enable your business to adapt and thrive in an era of unprecedented fast paced disruption. Here are several behaviours you can […]
Orgs losing $56b per year to admin burdens
Non-essential tasks and poor performing technology are eroding employee engagement and productivity, costing Australian and New Zealand organisations $56 billion per year, a new study reveals. Workforce management solutions provider Kronos partnered with Coleman Parkes Research to assess the the level of engagement within Australian and New Zealand businesses. As part of this undertaking, the […]
Been dealt a poor hand? Working with what you’ve got
Inheritance can be a tricky business. You may have inherited a team you don’t get along with. You may be lacking some key resources for your job, or you may be struggling to get along with a difficult boss. Whatever your current role gave you, it’s time to stop feeling sorry and start working with […]
How to increase your business tenfold in less than two years
When you first set up your business, you probably dived in head over heels, researching, forming new relationships, setting up an office space, and organising your daily operations. Your blood, sweat, and tears were most likely sacrificed for the cause, alongside investing your time and money. For those who survived the challenging start up process […]
How to deliver a winning business presentation
A presentation is a public performance of your very own show. The show is remembered by the highlights, the laughs, the drama, and the pathos. However, as a business person you will be wise to avoid the facets of a Hollywood production and focus on your business goal. Below are some tips on how to […]
How to make annual company financials more engaging
When the annual financial results come onto the agenda at work, you’ll probably notice everyone’s eyes glazing over. This is incredibly unfortunate, with many not realising the huge opportunity missed to clearly and effectively communicate a company’s value and impact to both their employees and potential investors. With so many company financials falling into the […]
Five lessons business owners can learn from not-for-profits
There are some fantastic not-for-profits out there, which find great ways to engage stakeholders and raise awareness of their cause.
Will employees still exist in the (near) future?
In November 2013, the Australian Bureau of Statistics reported that Australia had 11.5 million people engaged in 6,359 different forms of employment.
How to build a progressive business through your people: Part II
We’ve all heard that a business is only as good as its people. But as we look ahead to 2014, what does it take to build a happy, high-performing team to drive your business forward?
How to build a progressive business through your people: Part I
We’ve all heard that a business is only as good as its people. But as we look ahead to 2014, what does it take to build a happy, high-performing team to drive your business forward?
How to avoid sabotaging your customer service
Every savvy marketer knows that good customer service implies more than just distributing your service or product to the audience.
Virtual Wardrobe brings the digital experience to stores
Virtual signage integrator, Prendi, has responded to the ever-challenging consumer landscape with their new product – The Virtual Wardrobe – helping retailers bring some of that online shopping experience into their store.
How to keep employees engaged
The key to developing employees with oomph is communication.
5 ways you can implement participation marketing
There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.