Tag: Design

Here are the essential elements for your small business website:

Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the […]

Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design […]

NSW now boasts a dedicated incubator for tech startups operating across the media, entertainment, games, music, design and creative industries, with The Studio today opening its doors in the heart of Sydney’s CBD.   [Related: “Huge coup for Sydney” –  $35m startup hub to host exclusive Microsoft accelerator program and The NSW Government is launching a […]

Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled by strategic hires across sales, product development and marketing plus firmer support from long-term retail partners. Not only had its revenue tripled, its global footprint had increased nearly three-fold from having […]

When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]

Each year, an estimated 15 billion trees are cut down worldwide to produce paper, timber and other consumables. Terrified by the statistics, Sydney-based entrepreneur, designer and self-proclaimed ‘eco-warrior’ Ziah Lane launched 100% tree-free tissue brand NO ISSUES, eager to drive a consumer revolution that would help preserve the planet for future generations. Validation, both of […]

Any way you slice it, 2016 was a milestone year for online art marketplace Redbubble. The Melbourne tech start-up made headlines when it pulled off a $288m IPO in May. Then, just three months later, it announced plans to launch its first European office – plus the roll-out of three localised websites –  as a […]

Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]

Starting any business can be a daunting prospect, let alone in the competitive creative industries and when I decided I wanted to start my own creative business, and later move it to Port Macquarie, there were many hurdles to overcome. In need of a sea change, we decided to move our  boutique design and marketing […]