#Design
Start-ups: your branding and website are so important!
Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the […]
Why startups can’t afford to ignore design and branding when launching their product
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design […]
“We’d lost our voice”: STM Goods’ CEO on the ‘scary’, albeit necessary decision to rebrand
Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled by strategic hires across sales, product development and marketing plus firmer support from long-term retail partners. Not only had its revenue tripled, its global footprint had increased nearly three-fold from having […]
Brand strategist Jonathan Price discusses his company’s role in ‘refreshing’ Kathmandu
When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]
Nothing to sneeze at: eco-Warrior Ziah Lane on the success of her sustainable tissue start-up
Each year, an estimated 15 billion trees are cut down worldwide to produce paper, timber and other consumables. Terrified by the statistics, Sydney-based entrepreneur, designer and self-proclaimed ‘eco-warrior’ Ziah Lane launched 100% tree-free tissue brand NO ISSUES, eager to drive a consumer revolution that would help preserve the planet for future generations. Validation, both of […]
From globe-trotting diplomat to global start-up leader: a talk with Redbubble’s co-founder
Any way you slice it, 2016 was a milestone year for online art marketplace Redbubble. The Melbourne tech start-up made headlines when it pulled off a $288m IPO in May. Then, just three months later, it announced plans to launch its first European office – plus the roll-out of three localised websites – as a […]
Interactive digital installations can boost customer engagement when content is king
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
How to overcome the challenges of starting and operating a creative business remotely
Starting any business can be a daunting prospect, let alone in the competitive creative industries and when I decided I wanted to start my own creative business, and later move it to Port Macquarie, there were many hurdles to overcome. In need of a sea change, we decided to move our boutique design and marketing […]
What small businesses can learn from the NRMA and Parking Made Easy dispute
Over the past few years, a strong entrepreneurial spirit has developed in Australia, leading to a record number of startup businesses. While this is fantastic, a great idea needs to be properly thought through from a legal perspective so it doesn’t hit a road block when it comes time to get it off the ground. […]
Tech innovation: key insights for business
The past, present and future of innovation in the technology sector, including opportunities for startups, were examined by thought leaders at a roundtable hosted by Oracle Australia. The event, held on Tuesday, 10 May at the Altitude Restaurant at Sydney’s Shangi-La Hotel, featured the following speakers: Tim Ebbeck, Regional Managing Director of Oracle Australia – a […]
Curtains on fashion week, and bloggers rule
At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.
Young entrepreneur giving back with underwear
Jarryd Haefele created Zayn Underwear earlier this year after deciding to follow in his mother’s footsteps and open his own business.
Aussie startup inspiring home design with new tool
Oneflare, the Australian online trade and services marketplace, has launched Scrapbooks, a design inspiration tool that aims to make it easier for users to plan and execute design and renovation projects.
Fashion and success: Leona Edmiston
Leona Edmiston is one of Australia’s most iconic fashion designers, and the label baring her name has grown to become a stalwart on the retail scene.
Prestigious design award introduces new categories
The Australian International Design Awards (AIDA) has announced the launch of additional categories this year, allowing more brands the opportunity to shine on the international stage.
Dinosaur Designs’ new era of business
Dinosaur Designs’ Louise Olsen and Stephen Ormandy are both business owners and husband and wife but perhaps more importantly they’re artists.
Brightlabs duo see no point in ‘just being average’
There are many digital agencies flooding the market making it difficult for business owners or managers to firstly understand how they can help their business and secondly how to choose the right one.
Australian businesses urged to make “Winning web experiences” a priority
Former Apple Inc Creative Director Timon Harrison has urged all Australian businesses to embrace design to create winning experiences for their customers online at his keynote at Web Directions South yesterday.
Web123 launches to help small business online
BRB Creative, a Wagga Wagga based design agency, and Jack Marlow, a Melbourne based web development agency, today announced the official launch of their website builder for small business – Web123.
Smart design key to business growth in Victoria
Victorian businesses are being encouraged to boost their revenue using innovative design factors, with Design Victoria launching a new guide this week.
Free Event: Reinvigorating retailers and main streets (VIC)
Consumers are faced with an ever-increasing variety of choice of where to shop. What makes a customer choose to shop in your store over another?
What makes a good website?
Developing an effective website for your business can be a complex task. While it’s tempting to focus on creating engaging copy and funky visuals, there are a number of other factors that can have a major impact on its success.
Swedish Success Kristina Karlsson, kikki.K
When it came to setting up her own home office after moving from Sweden to Australia, Kristina Karlsson, from kikki.K, was quick to realise the lack of stylish home and office products that Australian retail had to offer. From there, Karlsson designed her first retail range, and the beginnings of kikki.K. With no business experience, let alone […]
John Bilmon leads P.T.W. Architects, international designers
John Bilmon on P.T.W. Architects Exporting since the mid-1980s, P.T.W. Architects’ key markets include China, the Middle East and New Zealand. Established in 1889 (as Peddle, Thorp & Walker), a milestone in PTW Architects’ export journey occurred 100 years later, when, along with Hua Yi Designing Consultants, the company won an international design competition for […]