Home featured Featured Let's Talk Featured Let’s talk: Instagram influencers Loren Webb February 5, 2020 There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming a more and more popular option for marketers, with some interesting results in terms of Return on Investment. However, does growing popularity really mean that it’s essential and effective for every business? Like any good choice in business, there needs to be a clear reason for that choice and a wider strategy behind it. So today we’d like to break down the if’s, why’s and how’s of venturing into the world of Instagram influencers so you can be confident with your choice to include (or not include) this in your marketing plan. We asked CEOs, founders and experts “How do you know if Instagram influencing is a viable marketing option for your business?” and these are their responses. Kristy Chong, CEO and Founder, Modibodi The Modibodi ethos is about authenticity and positivity amongst people of all walks of life. Our mission is to challenge societal taboos, which sometimes means mainstream media doesn’t want to work with us, and we have even been censored in the past. However, with the onset of social media and influencers, we have seen a huge