Tech
In today’s fast paced business environment, the race is on for organisations to become fully digital, something which we saw backed up by The Economist Intelligence Unit’s recent ‘Digital Transformation Agenda 2016’ report whereby 77% of those surveyed agreed (somewhat or strongly) that digital transformation is their number one priority. However, 46% also said that […]
In today’s digital age of data, social media and instant gratification, we desperately crave feedback. Whether in our personal or professional lives, feedback is king. Why do we need it? Essentially, to understand how we can be better – identifying and fixing problems and making improvements. Getting feedback when you’re a business is not […]
Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ […]
Australian video messaging start-up Kwickie was one of only eight ventures accepted into Microsoft UK’s Accelerator Program, this month, after it successfully pitched to the tech giant in London. Kwickie’s founder and CEO, Jacob Gough said his start-up’s platform – a smart phone app that employs asynchronous video messaging – demonstrated a clear vision of […]
The national intellectual property agency has introduced world-leading trade mark image recognition technology to make it easier for Australia’s small businesses and entrepreneurs to protect their logos and brands. The technology has been incorporated into IP Australia’s new Australian Trademark Search Tool to make the process of searching for similar logos simpler and faster for […]
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
Organisations planning to streamline workflows by using a digital document management system need to ensure staff are consulted throughout the deployment process. Regular communication about the new technology and its impact on jobs will ensure staff embrace rather than resist the changes. Staff consultation Digital document management systems sit at the heart of an organisation’s workflows. […]
We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread. As a business reaching out to customers through email, how can you keep […]
Cloud computing represents a quantum shift in how businesses can conduct themselves in the 21st Century. The thing is, cloud computing is not only a catchy phrase, it’s also an oblique one. “In the cloud” has, in the last few years, become shorthand for any facet of IT that seems overly complex but, for businesses, […]
Market share growth and sales increases are the driving forces for SMEs. Neither, however, happens by chance. You must be prepared and put in place a strategy that will enable you to achieve the desired results. Generally, collecting information that is relevant to buyers and organising it is often seen as the key to driving sales. Even then, […]
Sydney-based tech start-up Audience Republic, which helps event organisers boost ticket sales, today closed a $525,000 seed investment round. Co-founders Jared Kristensen, a former promoter, and Jason MacLulich, ex CTO of GoCatch, raised capital from Artesian Capital and QUT Creative Enterprise Australia. Funding also came from angel investors Radinck van Vollenhoven (Stocard’s MD, formerly with Spotify and […]
One of the many challenges you face when running a business is deciding when to invest in technology that helps you grow to the next level. In the beginning your needs are simple, so you may even be able to manage your business with a spreadsheet on your laptop. But at a certain point the […]
Are you planning on rebranding your SME this year? Or maybe you’re just looking to give your website a a facelift. Either way, the ever-changing landscape of domain names is rich with opportunities to boost business. Are you keeping up with the latest trends? If not, here are three you should know about. 1. New gTLDs ICANN (that’s the Internet Corporation for […]
There’s no doubt the adoption of cloud computing is increasing. The latest research from Gartner shows the market for cloud services is predicted to surge to $208.6 billion by the end of 2016, up from $178 billion in 2015. In Australia, an estimated 76% of businesses are utilising cloud computing (StollzNow Research), with 46% of non-cloud users planning to engage cloud […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
Custom software development is the process of specially designing and developing software for a specific organization or user, as opposed to generic software packages which are designed for the mass market. Choosing the right level of investment can make or break a small or medium-sized business. It is a difficult process to weigh the expected […]
A new study offers a business case for adopting artificial intelligence (AI), finding that organisations that are further along in their AI maturity were more likely to have enjoyed faster revenue growth over the past three years. Commissioned by Infosys, the research report, Key findings from Amplifying Human Potential: Towards Purposeful, Artificial Intelligence, polled 1,600 […]
Square has expanded its range of secure payment solutions for Australian business owners, with the launch of two new APIs it says will reduce the complexity of accepting and tracking payments in-store and online. The global payments technology company said its new API for e-commerce integrates with custom websites as well as pre-existing e-commerce […]
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day. Whether or not your business has a social media presence, it’s likely your employees do. With this in mind, it’s important you keep up to date with current trends and potential issues relating […]
As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
