Tech
Market share growth and sales increases are the driving forces for SMEs. Neither, however, happens by chance. You must be prepared and put in place a strategy that will enable you to achieve the desired results. Generally, collecting information that is relevant to buyers and organising it is often seen as the key to driving sales. Even then, […]
Sydney-based tech start-up Audience Republic, which helps event organisers boost ticket sales, today closed a $525,000 seed investment round. Co-founders Jared Kristensen, a former promoter, and Jason MacLulich, ex CTO of GoCatch, raised capital from Artesian Capital and QUT Creative Enterprise Australia. Funding also came from angel investors Radinck van Vollenhoven (Stocard’s MD, formerly with Spotify and […]
One of the many challenges you face when running a business is deciding when to invest in technology that helps you grow to the next level. In the beginning your needs are simple, so you may even be able to manage your business with a spreadsheet on your laptop. But at a certain point the […]
Are you planning on rebranding your SME this year? Or maybe you’re just looking to give your website a a facelift. Either way, the ever-changing landscape of domain names is rich with opportunities to boost business. Are you keeping up with the latest trends? If not, here are three you should know about. 1. New gTLDs ICANN (that’s the Internet Corporation for […]
There’s no doubt the adoption of cloud computing is increasing. The latest research from Gartner shows the market for cloud services is predicted to surge to $208.6 billion by the end of 2016, up from $178 billion in 2015. In Australia, an estimated 76% of businesses are utilising cloud computing (StollzNow Research), with 46% of non-cloud users planning to engage cloud […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
Custom software development is the process of specially designing and developing software for a specific organization or user, as opposed to generic software packages which are designed for the mass market. Choosing the right level of investment can make or break a small or medium-sized business. It is a difficult process to weigh the expected […]
A new study offers a business case for adopting artificial intelligence (AI), finding that organisations that are further along in their AI maturity were more likely to have enjoyed faster revenue growth over the past three years. Commissioned by Infosys, the research report, Key findings from Amplifying Human Potential: Towards Purposeful, Artificial Intelligence, polled 1,600 […]
Square has expanded its range of secure payment solutions for Australian business owners, with the launch of two new APIs it says will reduce the complexity of accepting and tracking payments in-store and online. The global payments technology company said its new API for e-commerce integrates with custom websites as well as pre-existing e-commerce […]
Over 15.8 million Australians are on social media, and 57% of them are active on social media at least once a day. Whether or not your business has a social media presence, it’s likely your employees do. With this in mind, it’s important you keep up to date with current trends and potential issues relating […]
As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
Innovation was the key word in 2016, supported by a bipartisan government agenda and highlighted through much success in the space, such as RedBubble’s $288 million IPO. In 2017, we should expect to see a new maturity coming to the market, with start-ups moving into scale-up territory, and – due to the government’s late-2016 commitment to […]
As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others – that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era […]
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
Hardly a week goes by without news of automation displacing humans from the workforce. Automation is a disruptive force that is transforming every industry, raising questions about the work that people do and the future relationship between man and machine. The recent study, ‘The Future of Businesses and Jobs in Asia Pacific’s Digital Economy’, highlights […]
With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business […]
Imagine having complete visibility across your business to quantify exactly how and where resources are being used, so you are always ready to seize new opportunities. In an age of data, this is not wishful thinking. We already have all the information. We just need to understand it. Translating Raw Data The raw data exists, […]
There’s no doubt about it: if e-commerce is the industry you are in, then ranking highly on Google is a must. When was the last time you performed a Google search and clicked on the second page of the search results? In fact, when it comes to online shopping, many people don’t even scroll right […]
The South Australian Government will spend $2.4 million over four years on generating at least 14 tech start-ups from work being undertaken by universities and research organisation According to Manufacturing and Innovation Minister, Kyam Maher, the South Australian Rapid Commercialisation Initiative (SARCI) will see commercialisation experts drive license deals between the research sector and industry, with […]
Identity theft is a well-known threat and not just for individuals – businesses, both big and small, are also at risk. In fact, the Aberdeen Group has found that it costs the global business community roughly US$221 billion annually. For criminals, targeting unsuspecting businesses for identity theft is an attractive undertaking because its highly lucrative and, by comparison, the risks are minimal. […]
