Home topics technology Cloud Networking Tech Cloud Avoiding downtime in an on-demand business Andrew Timms February 24, 2017 The internet is now a critical part of any business and as more business make the move to the cloud the need to avoid unnecessary downtime has never been more important. While most business use network monitoring as a tool for discovering issues within internal IT infrastructure, many are unaware that network monitoring software can also detect issues in external networks, e.g. the internet we all use daily. Unexpected downtime can cause unnecessary frustration and in some cases lost business or reputation, all because you can’t connect to an important server, sometimes for an entire weekend. The release of Pokémon GO in 2016 is a prime example of this, Niantic learnt a valuable lesson as they became a victim of their own success. In its first month, Pokémon GO experienced outages around the world as Niantic’s servers failed to keep up with demand and, of course, angry users quickly took to social media to voice their complaints. With the hype comes the pressure to perform: user experience is paramount for success and a poor one can spell disaster for a product. The need to actively monitor a network and the strains to which it’s subjected has never been more critical than during today’s on-demand culture where users expect a seamless experience without any disruptions. Every business must ensure their infrastructure can handle spikes in interest, regardless of their industry. Tech giants like