Home topics technology Devices Digital Marketing Devices Digital strategies to better engage customers Nital Shah February 28, 2017 Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In today’s economy, if you don’t keep your customers in focus and nurture your relationship with them, you’ll harm your sales, sustainability and growth. Let’s face it, it’s likely you’ll even end up closing. Here are key digital strategies to engage – and hold onto – customers: Be interactive Directly engaging customers, either online or in-person, is an invaluable means of growing your fanbase. Here are interactive techniques that paid dividends for Dropbox and Lay’s: Referral Marketing: This strategy takes time and hard work but can be incredibly rewarding, if done right. Dropbox successfully employed referral marketing to raise a whopping $250 to $400 million dollars, which saw the company’s valuation rocket to $10 billon. How did they achieve this feat? They offered users 500 MBs of bonus space for each friend they referred to the service up to a limit of 16 GBs – plus the referees also received 500 MBs for signing up. Social media contests: In 2012, to celebrate their 75 th anniversary, chip brand Lay’s ran a campaign on Facebook that encouraged customers to participate in a contest to determine their new chip flavour for the chance to win $1 million in prize money. With the help of the social media giant (Facebook), the company