Tech
Your business is growing. As you expand your product range, with this growth comes more employees, more data transactions and more historical information to store. There is more weight on the decisions you make, and you need to be more responsive than ever before. This is when you need to make some important decisions about some new systems for your business.
SoLoMo, an amalgam for social, local and mobile, is the latest digital buzz word. It combines the best of both the virtual, digital and real worlds, bridging the gap between user and the web. These tips will help ensure your business speaks SoLoMo.
Digital technology has fundamentally changed the global economy, what’s less obvious is how Australian SMBs have embraced this shift and integrated it into their own business practices. Here’s a look at the five technologies SMBs will be adopting in the 2012/13 year.
Social media has contributed to the democratisation of information and, armed with this information, customers are demanding different things from sales people and companies. This phenomenon is known as ‘Social Sales’, and businesses need to get acquainted with it if they’re to keep up.
Cloud-based solutions are being used by a growing number of retailers to support important business functions. While some concerns remain about data security and application uptime, there’s significant movement within the industry toward cloud-based, on-demand solutions – and it’s not hard to see why.
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
In 2010, Michelle Glitman began selling one-of-a-kind vintage fashion pieces on Facebook. MIISHKA took off, and now has an 88,000-strong fan base. Here, the former stylist reveals how she built a profitable online business, one Facebook ‘like’ at a time.
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
As the bring your own device (BYOD) to work trend grows among employees, experts are advising that businesses must have policies and procedures in place or risk data loss.
Accounting is just one of the software programs you can take into the cloud, and a major one for small businesses. Here’s a look at how three Aussie SMBs are using it.
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
LinkedIn is continuing to grow, and is much more than just a place to keep your CV online. To make the most of the platform, you need to learn how to promote yourself effectively – and these ideas will help.
Whether you’re buying new business premises, investing in a new communications system or purchasing new business software, there is often a trigger that inspires the change.
The 2012 Summer Olympic Games in London will mark the third time the city has hosted this event. When previous London Olympics were held in 1908 and 1948, cyberattacks weren’t even the stuff of science fiction. This time around, they’re a real concern.
Switching between a laptop, tablet and smartphone is easy in the office with all devices connecting wirelessly to your Wi-Fi network. But venture out into the world and you need yet another internet plan to stay online. Here’s a look at your options.
Mummy blogging is big business in the US, with over four million American mums logging on to blog. While not all bloggers make money, there are some important digital marketing lessons every small business can take away from this online trend.
Each and every quarter, it’s important to look at your completed inbound marketing strategy and review key components, as a lot can change in the online world in three months. Here are the six key areas that need reviewing every quarter.
When your business is growing, staying on top of everything can be difficult. Without proper organisation, things can get messy when approaching deadlines, making payments or figuring out where your next meeting is. When you can’t do these simple things on the run, it can end up costing your business. These 10 apps will help.
As email volumes continue to explode, in-house archiving solutions are rapidly becoming the less favoured option for businesses. Instead, SMBs are turning to cloud-based archiving solutions, which provide a wealth of advantages. Here’s a look.
Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.
