Tech
High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.
In 2010, Michelle Glitman began selling one-of-a-kind vintage fashion pieces on Facebook. MIISHKA took off, and now has an 88,000-strong fan base. Here, the former stylist reveals how she built a profitable online business, one Facebook ‘like’ at a time.
Lack of time is the biggest reason SMBs shy away from social media, but it’s no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
As the bring your own device (BYOD) to work trend grows among employees, experts are advising that businesses must have policies and procedures in place or risk data loss.
Accounting is just one of the software programs you can take into the cloud, and a major one for small businesses. Here’s a look at how three Aussie SMBs are using it.
Content marketing isn’t about promoting your business, it’s about building rapport with your customers and establishing trust. Here’s how to give your content marketing the right focus, and distribute it through the right channels.
LinkedIn is continuing to grow, and is much more than just a place to keep your CV online. To make the most of the platform, you need to learn how to promote yourself effectively – and these ideas will help.
Whether you’re buying new business premises, investing in a new communications system or purchasing new business software, there is often a trigger that inspires the change.
The 2012 Summer Olympic Games in London will mark the third time the city has hosted this event. When previous London Olympics were held in 1908 and 1948, cyberattacks weren’t even the stuff of science fiction. This time around, they’re a real concern.
Switching between a laptop, tablet and smartphone is easy in the office with all devices connecting wirelessly to your Wi-Fi network. But venture out into the world and you need yet another internet plan to stay online. Here’s a look at your options.
Mummy blogging is big business in the US, with over four million American mums logging on to blog. While not all bloggers make money, there are some important digital marketing lessons every small business can take away from this online trend.
Each and every quarter, it’s important to look at your completed inbound marketing strategy and review key components, as a lot can change in the online world in three months. Here are the six key areas that need reviewing every quarter.
When your business is growing, staying on top of everything can be difficult. Without proper organisation, things can get messy when approaching deadlines, making payments or figuring out where your next meeting is. When you can’t do these simple things on the run, it can end up costing your business. These 10 apps will help.
As email volumes continue to explode, in-house archiving solutions are rapidly becoming the less favoured option for businesses. Instead, SMBs are turning to cloud-based archiving solutions, which provide a wealth of advantages. Here’s a look.
Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.
Less emails in an inbox equals more dollars in your pocket. Why? Because the more that’s piled into your inbox the more likely you are to lose track of new opportunities and see a dip in personal productivity. Here’s how to break the cycle and eliminate excessive emails.
As businesses increasingly rely on the internet to reach a wider market, it’s vital that irreplaceable virtual assets – the data and information being stored on their computers and fileservers – are protected and kept secure. Here’s how.
The tax return season is almost upon us and experts are warning SMBs to be wary of online scams masked as tax related services by the hackers who are offering them.
For many employees, the line between work and personal life has grown increasingly murky. Many now use their own tech gadgets to do business as often as they use company property. On the one hand, that can save the company money on hardware and make employees more efficient – but it also presents serious security risks.
Many of us have been guilty of using simple or obvious passwords at some time or another, but LinkedIn’s hacking last week should serve as a reminder of the importance of rethinking about the security of our log-in information.
