More consumers now using technology to find a better deal

Summary

Australians are well and truly embracing technology as a new way to shop, with nearly 40 percent having used a smartphone or tablet to compare prices and find a better deal, new research has found. There are a few simple ways businesses can capture these savvy comparison shoppers, both in-store and online.

Tags: Comparison shoppers, Customer Loyalty, engaging customers, generating sales, how to generate more sales, Online, online shopping, pre-purchase research