Social Media

While I wouldn’t call The Internship a modern day classic, there is a particular scene that absolutely encapsulates the fears of so many small business owners when it comes to migrating online.

Are you cool with your employees cruising Facebook whilst on the job? Well, you’re in the minority.

Attempting to calculate the return on investment of a social media post is no easy task. Furthermore, in a contest between Facebook and Twitter, which platform bears the most fruit?

Brisbane coffee king Phil Di Bella has learned the hard way that mouthing off on social media can come at a price.

If you haven’t considered using the principles of thought leadership to help grow your business, here are a few reasons why you should.

The Australian Taxation Office is increasingly concerned at the growth in crypto-currency Bitcoin. It will soon release a ruling on how the digital currency is to be treated for tax purposes. The decision may have significant consequences on the usage of the currency in Australia. The ATO was initially unconcerned by the emergence of the […]

A new report on the development of digital technologies has provided a glimpse of the future of work in 2025 and set-out the scale of the adaption challenge successful businesses will face.

If there was any doubt that crowdfunding campaigns can be equally as successful for social entrepreneurs as commercial businesses, a new Australian record proves the naysayers wrong.

At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.

Websites and social media are top SME marketing priorities, while PR and SEO come last.

Social media, while serving many opportunities to create customer engagement, can be problematic for businesses if used by frustrated consumers to vent about a poor experience to their friends.

The big question is, how much should you spend and where will it take you?

A scam that promises naked videos of users’ Facebook friends has already hit more than 2,000 people, including many from Australia.

A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.

If you don’t have an active presence on LinkedIn you could be missing out on the opportunity to get your message in front of a large potential audience.

Are you in the process of marketing your business? You need to learn about your audience.

We all have skeletons in our closet, and the risk of having embarrassing personal information or sensitive business data leaked and posted online is higher than we may think.

In today’s connected world, brand advocacy is vital – have you got a strategy?

While the constant connectivity brought by mobile devices can mean never missing out on a sale – the flipside is a little more sinister.

Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.