Social Media

An effective social media campaign may take time to create, strategic planning to execute and more money to maximize visibility, but these strategies will get wheels turning…

Instagram is aiming to boost its business angle with carousel ads, a way for businesses to include a link with their sponsored photos and videos.

Friends since their early teens, the two future entrepreneurs talked constantly about making a business. It was a dream. It became a reality.

Engaging with a global audience can be difficult, especially if your budget and resources are low. How can you ensure your content will reach and appeal to your global audience?

Social media giant Facebook is focusing on their business users, providing businesses with more opportunities to highlight a product to a specific type of customer.

Bookmarking service Pinterest has added a feature that allows users to share apps and even download them from within the service.

Part 2 looks at: Getting the format right, how to make content easy to share, measuring your content marketing success, & ways to repurpose, reuse and recycle content.

Social media giant Facebook has released an update to cut down the amount of misleading posts appearing in a user’s News Feed.

As technologies move on the Technology Hype Cycle, IT leaders have to make the right investment choices and make their companies truly digital. It is only then that they can integrate IT to business objectives.

In order to define ROI from social campaigns, shares and followers are now seen as primary indicators of success, but what exactly drives these? By analysing leading studies and successful campaigns, we find out exactly how brands are increasing their own social shares and inviting new followers.

Australian expenditure on online general advertising is predicted to reach $2,426 million in 2018, a large increase from the $1,150 million spent in 2014.

The Facebook-owned social networking service has grown substantially this year, with its user count rising over 50 per cent from the 200 million active users recorded at the end of March.

The most important thing is to avoid getting emotional and to handle everything in a professional manner. Avoid typing the first thing that comes into your head. When you do face a negative comment, move quickly but calmly.

Building up your social media network can take time, but here are a few tips to help you speed up the process on the main three platforms and give your social media marketing a jump start.

Businesses with Facebook Pages should expect to see their post reach fall significantly, with the social media giant announcing that they will lower the amount of Page posts users will see in their News Feeds.

There’s no question that social media is here to stay, the only question is whether or not your business is taking advantage of these global networks.

Australian businesses are hanging back in their uptake of new digital communication technologies, choosing caution over early adoption. The results are detailed in a report for the Australian Media and Communications Authority (ACMA) conducted by GfK Australia and published earlier this month. The report draws on a range focus group discussions with SMEs, industry leaders […]

Four out of five Aussies believe we’re losing the art of conversation, as text and social media take over, a new survey has found.

The Australian Chamber of Commerce and Industry has stood down its chief economist Burchell Wilson over tasteless Facebook posts, pending the outcome of an investigation.

A cheeky new underwear range is asking if Aussies are willing to give ‘Peas a chance’ – so is to say, to consider swapping meat for a vegie substitute.