Social Media
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
Do you use social media to grow your business? While social media can have a very positive impact on your business, a social media marketing mistake can be detrimental and even potentially disastrous for your professional image and reputation. Even if you are a seasoned Twitter or Facebook user there are a few pointers to […]
We all know that small business owners need to be chief executive, financial controller, customer champion and all round cheerleader for their business. So it’s no surprise that when faced with managing the day to day demands of staff and customers, marketing often falls by the wayside. To better understand the challenges small business owners […]
With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.
Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.
Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.
Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.
With a plethora of technologies available, we are undeniably in the best era to boost the media industry so that we can inform the world in the best manner.
Professional social network LinkedIn has revealed their list of the most influential brands in Australia.
The upkeep of your company’s social media can make or break a brand, keeping audiences aware of your existence and garnering further interest.
Social media giant Twitter has made it easier for users to block multiple accounts from interacting with them, with new tools that upgrade the mute and block features launched in December 2014.
There are plenty of cost effective practices and technologies SMBs can borrow from larger enterprises which will help you run your business more efficiently.
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
How do you break into the progressing world of journalism? We check out top ways to turn your journalism or communications qualification into a Search Engine Optimisation (SEO) career.
WhatsApp Calling is being launched with the 2.12.1 version of the WhatsApp app, providing users with essentially free calls to anyone in the world.
Those businesses with Facebook Pages could be seeing less referral traffic and a dwindling post reach thanks to new updates implemented by the social media service.
Australia’s small and medium-sized enterprises (SMEs) are unable to realise the full potential of the cloud due to internet speeds and costs.
Offensive and inconsiderate social media posts could be the reason your job application ends up feeling the wrath of that delete button.This is the focus of Clear, a new app designed to target inappropriate social media posts.
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.
