Marketing

A number of high profile organisations are now taking applications for grants and scholarships aimed at giving talented and innovative entrepreneurs a leg up.

Beware negative brand association – the ACCC has taken action against group buying site Scoopon, alleging it has misled consumers and businesses alike.

Post infrequently and risk missing out on valuable exposure? Or post incessantly and risk irritating customers? How much is too much?

Originally conceived as a way to record precious family memories, a new start-up was recently launched with the aim of disrupting the video marketing field.

Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.

Pinterest is one of the fastest growing social media platforms, second or third behind Facebook and Twitter depending on which statistics you read.

Earlier this month, Telstra released the results from a survey which found the majority of small businesses aren’t using social media.

Digital signage technology is soon to change the face of Australian business, as 4 out of 5 brands internationally have already experienced a 33 percent increase in sales using this technology.

‘Strictly Digital’ is a joint initiative between Yellow Pages and Google that will deliver free digital marketing education for small businesses at 18 locations around Australia between April and September.

We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.

Dynamic Business recently sat down with Jason Chuck, Vice President, International of leading online dating site eHarmony. Here’s what he had to say about online dating, customer-based strategising and international expansion.

On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.

Dynamic Business recently sat down with Misha Logvinov of Lithium Technologies to learn how small business can do social media better. Here’s what he had to say.

Do you have a social media profile for your franchise business but you are not sure how to use it to build your brand?

By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.

SMEs need to stay alert but not alarmed in 2013 says Ben Bradshaw, CEO of SponsoredLinX. Online is an ever-changing space and to stay competitive from a marketing perspective, small business needs to stay in touch.

Read on for some great lessons in how to improve customer loyalty.

Read on for some brilliant tips from a journalist on how to get your media pitch heard and published.

Small business take note: these are the brands that Aussies were Googling in 2012. What can you learn from the businesses that appear in this list?

One way to get attention directed at your business is through a viral marketing campaign. But what makes a successful one? We take you through some of the biggest viral video and online campaigns over the last ten years.