Marketing
Global marketing software and solutions provider Marketo has entered into a multi-year collaboration with Google Cloud to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers. The companies will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics, as well as leverage Google’s machine learning capabilities, so […]
Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]
As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via smartphones by 2021[1], brands need to deliver more mobile-friendly experiences, as well as find consistent communication channels to remain relevant. Meanwhile, technology is inspiring brands to […]
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
For small businesses and even social media managers, social media can often feel like a minefield. Not only is social media changing at the speed of light, it can be difficult to know what information to listen to and what advice to follow. With so many self-proclaimed “social media experts” out there, how do you […]
Any business owner will tell you that there are never enough hours in the day. Running a business is mostly about time-management and prioritising. What isn’t important to daily business operations can be outsourced or dumped completely to lighten the load. However, no matter how irrelevant you think it is right now, social media should […]
Digital marketing can be a bit of a mystery to many small business owners who already have so much to keep track of. From selling, planning to merchandising – there are simply too many things that are competing for attention. While many would agree that digital marketing could be beneficial for their business, simply knowing where […]
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world. Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In today’s economy, if you don’t keep your customers in focus and nurture your relationship with them, you’ll harm your sales, sustainability and growth. Let’s face it, it’s likely you’ll even end […]
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers. However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]
Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list […]
As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs […]
As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others – that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era […]
Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital […]
A Sydney-based digital marketing agency is giving not-for-profit organisations with limited digital know-how an opportunity to have their campaigns managed at no cost. The #GivingBackToCommunity initiative was launched by Octos in January, this year. According to the agency’s founder and CEO, Nital Shah, NFPs, including Breast Cancer Network Australia, Cure Brain Cancer Foundation, Optometry Giving […]
Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps. Although they’re common, these traps aren’t […]
All start-up companies aim to put together a solid business plan and a comprehensive marketing strategy to set sail and go on the challenging journey of entrepreneurship. No matter if you sell products or provide services, your marketing efforts always focus on generating new leads, keeping customers close to the brand, turning them into faithful […]
