Where are online ads failing consumers and what can advertisers do to boost engagement?

Summary

Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]

Tags: ad, Advertising, Anthony Capano, Australian Association of National Advertisers, digital advertising, influencer, influencer marketing, Online Advertising