Home topics small-business-resources sales-and-marketing Marketing Marketing Small Business Marketing Are you making the most of the small screen? Tom Wright January 17, 2017 As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs it’s integral – if you aren’t getting your mobile marketing right you could be missing a huge opportunity. Australia is known globally for its high smartphone adoption with almost 80% of the population using one. The same goes for purchases, with online shoppers increasingly preferring to use their mobile devices, which provide the freedom and flexibility to be used during idle time. According to Deloitte’s Mobile Consumer Survey 2015, 65% of Australians browse shopping websites on their smartphone, 40% doing so weekly. For SMEs, the internet is levelling the playing field; mobile does this even further by placing your shop front right into your consumers’ pockets. There is a huge opportunity for SMEs to take advantage of mobile by optimizing digital experiences and capturing these consumers when they’re on the move. But it requires the right investment to ensure mobile experiences match consumer expectations. Commit to mobile-first A mobile-first experience is hugely important for SMEs, who need to make sure they have a presence where their consumers are looking. While it can