Social Media
Social business refers to this new paradox that we are all facing as small business owners. The way we do business has changed. Our customers want to connect with us in their preferred channels – not ours.
Visual imagery can make or break your business in the social media age. Introducing your staff online is one way to better connect with customers.
Customers have become more in control of how they interact with us but we are yet to make the leap of mapping our goals to that of the customer needs and concerns with the solutions our products or services provide.
We’re more accessible to each other in the digital realm than we’ve ever been in the physical realm, and there’s no denying it – we’re living in an age where online connectivity is a major means of communication.
As a general rule, word-of-mouth customer experiences can sometimes travel faster than any cost-driven marketing campaign and can affect the reputation of a business. Here’s how to keep customers happy.
Using social media sites like Pinterest as a method of real estate marketing may still be considered a novel approach. However, when used in combination with traditional campaign methods, it can be a complimentary tactic to help drive a property sale. Here are some helpful hints to get you started.
With social media usage continuing to develop and increase, businesses need to pay attention to its third party user-generated content.
In between connecting with our families and sharing photos, we are also using social media to look for good deals and quality conversation from our favourite businesses.
A blog is a relatively inexpensive and simple way to boost visibility, connect and interact with a community and share and exchange information. Here are some simple ideas for how best to use your blog to promote your organisation.
Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop – and some savvy management tools can help you do this even better.
Too many business owners don’t consider these 4 key points when putting together their Facebook Advertising campaigns. In the final of the 3-part series, here are some overlooked factors to consider when running Facebook Ads, that will give you the edge over your competition.
A good blog is the cornerstone of a strong content marketing strategy but if you’re making these 7 mistakes, you might be wasting your time.
Recent changes to LinkedIn include a new home page with a larger, cleaner news feed, larger images and a greater visibility of trending topics. However, the most significant changes have been to the company pages, making them bigger, better and more interactive.
Social media can expose business to risk. If not managed properly, considerable consequences may arise causing – perhaps even causing lasting damage. Here’s what you should be doing to protect your brand and reputation.
In the second part of a three part series, we take an in-depth look at the best Facebook Advertising options available to business owners, to help you make use of the features that are going to deliver you the best results.
When you’re using social media for your business you might feel like you’re not seeing the return that you’re after. But there are ways to measure what your social accounts are doing for you.
There are risks associated with social media and some employers are quick to ban it in the workplace as a means of trying to control these potential risks. However, banning social networks in the workplace does not consider the bigger picture of social media – it shows a lacking of understanding around the technology.
If you’re actively using your Facebook page for promotion, you should be aware of how you use it complying with advertising and customer standards.
Social media has long been hailed as the god of simple, easy and commitment-free communication. But with an ever-increasing number of tweets, messages and images bombarding us when we’re online, is the addictive nature of social media becoming too much?
Social media has presented many SMEs with the opportunity to promote their products and services to a larger audience. One growing theme that many SME owners experience is this: How can I keep up with social media when I’m too busy running a business?
