Home topics technology social-media-blogs Social Media Strategy Social Media The ultimate business owner’s guide to Facebook ads David Klein October 30, 2012 In part one , I discussed the nature of Facebook Ads and how they must be approached differently to traditional interruptive advertising. Here I’ll provide an overview on the available options with Facebook Advertising, to help you utilise the most appropriate features for your business. First – Select a Sales Channel Before you decide which type of ad to use, you need to select the right sales channel for your particular business. Although most businesses go for the online sales option, you should take some time to understand all of the sales platforms Facebook offers, so you can decide which is best for your company as it continues to grow. Facebook provides three basic types, depending on the size of the company and their specific advertising needs and budget. Direct Sales – Only for the biggest companies, this type of managed advertising account uses a dedicated team that directs campaigns with the advertiser, as well as their marketing and advertising agencies. There are specific Facebook products only available to this type of sales channel, such as Facebook Premium , which allows advertisers to place page post ads and sponsored stories right into news feeds. Inside Sales – The inside sales channel is for clients who pay Facebook large amounts of advertising money each year. Although inside sales clients don’t get the same level of support as direct sales