Social Media

Having an online presence isn’t enough in the digital world. It’s important to make sure your social media presence is making an impact.

There’s no winning formula for growing your number of Twitter followers – there are multiple, equally valid approaches – but if you follow these simple rules, expect your popularity to increase.

IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle technology.

Social media for businesses is about more than winning a popularity contest. Increasing your Facebook ‘likes’ and email subscription list can increase customer awareness and engagement with your business, and more importantly, have a direct effect on your sales.

Facebook is the world’s leading social media network. More and more individuals are connecting every day and businesses are also getting on board. As a SME you may have decided to create a Facebook page for your business but are you effectively using it?

Social media can really boost your profile, raise awareness of your services and aid the overall growth of your business. Here are five infallible tips that will put you on the path to social success.

The site search box holds a wealth of information that can help improve your online store and create a better user experience for your customers

Lady Gaga faced public ridicule earlier this week when YouTube stripped her of 156 million views deemed spam. This is a warning for any small business considering buying online popularity.

Twitter is the world’s fastest-growing social platform according to a comprehensive new study.

Just when you thought you were on top of all things social media, Twitter goes and buys Vine – an app that allows you to capture and share short, looping videos.

While much of the online advice focus is on social media networks such as Twitter and Facebook, it’s just as important for SMEs to start thinking about YouTube. Here’s a look at the simple ways to get filming.

As we head towards the end of the first month of the year, all SMEs should have their social media strategy in place for 2013. If not, now is a great opportunity to think about what your core message is and how to promote this through social media activities.

You’re on LinkedIn. You have a Facebook page and Twitter account. That’s great. Why not take the next step and consider marketing your business on Instagram? It’s a fun and easy way to connect with customers and personalise your business.

SMEs need to stay alert but not alarmed in 2013 says Ben Bradshaw, CEO of SponsoredLinX. Online is an ever-changing space and to stay competitive from a marketing perspective, small business needs to stay in touch.

All small businesses need to learn this lesson, that time is no excuse not to invest in social media.

Read this great story from September 25 regarding some great lessons on how to make the most of your LinkedIn account.

Read on for some great tips from April to help you become social media savvy.

We all recognise the importance of social media but many companies take a generic approach to marketing themselves online – without considering how a different, more innovative strategy might benefit and even transform their business.

Andrew Davis’ book Brandscaping is an interesting take on how we should approach marketing. Rather than the current fad of creating loads of content, he states we should all be acting more like producers and try to find the right content for our audience.

Social media research can be very useful buy it is not perfect. The best way to use it is as just one tool in your market research toolbox.