Sales
If Sales Training werethe cure, we would not have businesses small and large frustrated with Sales & Business Development constantly being the least productive and leastaccountable area of the business. Sales Training addressesthe ‘symptoms’, not the ‘core’ age-old problem. The persistent-core problem is that Sales & Business Development is an incidental career. Why? There is no tertiarypath. […]
In my previous article, Oops… my business made a pricing mistake, I outlined pricing mistakes businesses commonly make. Knowing the mistakes should help you identify and avoid making the same mistakes but what do you do after you discover you’ve made on? Fix 1 – Know your target customer or customers A really useful strategy in […]
Gone are the days where Australia was synonymous with barbecues and the dubious delights of Vegemite, as the nation has a food scene that’s undergone a startling transformation in the past ten years. With a freewheeling approach that takes in the best of global cuisine trends with a flexible take on everything from fine dining […]
Amazon is one of the biggest companies in the world, especially when it comes to retail. You can find nearly anything you could ever want on the website as well as some things you never even knew existed! But did you know that you can also use the mega-site to make money of your own? […]
It is rarely a good idea for any business to stand still and resist change as they could then find themselves at a disadvantage compared to their rivals, which is why it makes sense to see how automation can simplify yet improve your business processes at the same time. Here is an overview of the […]
As competition grows, retailers have to work increasingly hard to maintain steady foot traffic in their stores. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalised experience so unbeatable that those customers come back again and again. […]
Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. Unfortunately, in Australia, many companies are misaligned when it comes to marketing and sales, as marketers focus on top of the sales funnel, while sales reps close deals at the […]
Company travel is being inefficiently managed by Australia and New Zealand’s SMEs, according to Serko, which revealed 81 millions hours are being lost to this process each year. The travel and expense management software company highlighted research by TNS Research, which found that 46% of Australia and New Zealand’s one million SMEs travel regularly […]
When you’re selling to businesses or to government, you will find that most deals and contracts of significant size and value are transacted through formal processes like competitive tenders. As a result, you’ll be dealing with the customer’s procurement or purchasing department. Unfortunately, this can seem impersonal and challenging. Yet it doesn’t have to be […]
Over the past decade, the balance of power in the consumer-company engagement dynamic has shifted unequivocally in favour of the customer. Once upon a time, brands spoke to consumers via one-way vehicles such as broadcast and print media. Now, there are multiple digital channels, many of them open to public scrutiny, creating a dialogue between […]
Product distribution resides at the heart of getting your products into the hands of consumers. Any startup business, no matter where they operate from, must overcome the basic problems of distribution in order to generate meaningful profits. The more avenues through which your startup can move product, the more potential income streams you will have […]
Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the lookout for any leg up they can get in terms of making their jobs at least a little bit easier. Luckily, sales tools are plentiful in number. If anything, picking one […]
If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]
You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t […]
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
Regardless of which industry your small business is in, there’s no doubt that the calibre of your sales team is key to the success of the product or service that you’re offering. Finding the right people who are properly qualified and skilled enough to deliver what you need is only the very beginning of what […]
We don’t take big decisions lightly – especially not when they involve large sums of money. Before booking a holiday, we meticulously scour reviews and before taking out a loan, we’ll scrutinise a plethora of comparison websites. All before signing on the dotted line. But when it comes to selling your home – one of […]
With $10 million worth of loans already allotted and having recently listed on the ASX, the innovative consumer finance company, zipMoney, appears to be taking the retail industry by storm. Distributing finance through more than 200 retailers and merchants, the fintech lender provides customers with access to loans of up to $2000 via a simple smart […]
Despite the rampant growth of e-commerce, there is still plenty of life left in bricks-and-mortar stores. The latest research by the Australian Bureau of Statistics (ABS) has shown that online retail turnover contributed just 3.1 per cent of total retail turnover in Australia during July 2015. In fact, according to analysis by National Australia Bank, […]
