Sales failing to convert four in five marketing leads: how to better align these departments
By Bill Binch · 7 February 2017 · Locked
By Bill Binch · 7 February 2017 · Locked
In Australia, many companies are missing out on thousands of dollars in potential revenue due to a critical misalignment between marketing and sales. Discover the shocking truth and learn how to turn the tide in this game-changing article.
Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. Unfortunately, in Australia, many companies are misaligned when it comes to marketing and sales, as marketers focus on top of the sales funnel, while sales reps close deals at the […]
Tags: Bill Binch, funnel, lead scoring quotation, leads, Marketing, marketing qualified leads, Marketo, Sales