What defines value in business-to-business sales?

By Guest Author · 6 July 2016 · Locked

What defines value in business-to-business sales?

Unlock the Secret to Winning Big Business Deals

Selling to businesses can be impersonal and challenging, but there's a way to break through the formal processes and connect with your customers. Discover the key to success in B2B sales and take your business to the next level.

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Summary

When you’re selling to businesses or to government, you will find that most deals and contracts of significant size and value are transacted through formal processes like competitive tenders. As a result, you’ll be dealing with the customer’s procurement or purchasing department. Unfortunately, this can seem impersonal and challenging. Yet it doesn’t have to be […]

Tags: author, B2B, Business Development, Government, procurement, Robyn Haydon, Sales, Tender