Marketing

Kogan CEO Ruslan Kogan unveiled LivePrice, an innovative pricing model that offers customers savings if they buy their product earlier in the production process, helping Kogan’s cash flow, and saving customers money if they can pre-order early in the production cycle.

Google has launched Google Engage, a new training and incentives program to support Australian digital freelancers and agencies that offer web services to small and medium-sized businesses.

eBay has criticised calls by Australian retailers to reduce the GST threshold applied to imported goods purchased online, labelling it as an unfair attack on Australian consumers, particularly considering the phenomenal growth of Aussie retailers online.

SMEs needs to wake up and start looking at how they are allocating their online budgets and start thinking smarter about their web design projects starting with your choice of content management system (CMS).

Australians shopping online spend more on purchases from local retailers than they do on purchases from overseas retailers despite the increasing strength of the Aussie dollar.

Businesses need to optimise their online marketing campaigns by including analytics to track campaign performance and convert the visitors to their websites into paying customers, says digital agency Cru Digital.

Taurus has announced today it has agreed an exclusive partnership with Beyond Digital Media to cement its TaurusEngage offering.

Groupon clone ‘OurDeal’ has been bought into by Network Ten today, with the broadcast network looking to leverage its mass consumer reach to promote OurDeal’s discounts and offers.

Tall Emu is not in the business of putting people out of work, but it is claimed that its affordable new CRM system is so good it will actually replace staff – or give businesses the chance to move them on to tasks that better utilise their talents.

Having eCommerce is like being pregnant – either you are, or you aren’t. You need to fully commit to opening an online store because if you don’t, it is guaranteed to fail.

Yodalizer, a new Brisbane-based market intelligence analysis agency is on a mission to work with mid-tier SMEs to provide credible and up-to-date data to support business growth.

I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.

Bing Lee has written to customers offering full refunds to those who bought 3D TV sets outside the areas in the AFL and NRL grand final 3D trial broadcast zones after Bing Lee advertised the TVs for this purpose in areas that couldn’t receive the signal.

Spam email messages appearing to come from LinkedIn are bombarding the inboxes of businesses around the world spreading the ZeuS malware that aims to capture your personal information and banking details.

Optus has partnered with TrueLocal.com.au to give small to medium business (SMB) customers the marketing tools they need to promote their business online.

As a small business owner, growing your business contacts and networking is central to your business success. However, traditional networking methods can be time-consuming and expensive which is why small business owners are investing their time building their online brand presence on LinkedIn.

Optus have released their Business Social Media Index in conjunction with the Council of Small Business of Australia (COSBOA) has found similarly poor uptake of social media among business (28%) to MYOB’s business monitor report released Tuesday (18%).

Dynamic Business Magazine is giving away two double passes to the Digital Citizens event “So you Think You’re A Social Media Expert?”on Tuesday October 5th, read below to find out how.

Australian businesses appear disinterested in Twitter, Facebook and Youtube, with only 18 percent of those surveyed using social media to promote their business.

Scoupon, the Groupon spinoff from the CatchOfTheDay team has entered the PR war with rivals Jumponit, Spreets and Microsoft and PBL backed Cudo.