Businesses need to optimise their online marketing campaigns by including analytics to track campaign performance and convert the visitors to their websites into paying customers, says digital agency Cru Digital.
The Brisbane-based agency’s Director Mitch Bain said web analytics was a powerful marketing tool which could boost bottom lines, but many businesses were confused about how to best use the data available to them.
“The whole point of analytics is to give businesses the information they need to be able to make quick and efficient decisions about their marketing campaigns,” Mr Bain said.
“Many businesses are being bombarded with fancy strategies and over the top planning when there are lots of simple and free tools which can give them a good understanding of what their audience is doing and measure the success of their efforts.
“New tools like Google Analytics can help businesses write better-targeted ads, strengthen marketing initiatives and create higher converting websites and should play a key role in strategic planning processes.”
Cru has introduced a new analytics service which implements the necessary tools and educates about how to use the data to improve results. The new return on investment (ROI) service is part of an extensive suite of offerings from the full service digital agency.
Airport rail link Airtrain Brisbane is among the e-commerce businesses to use Cru’s analytics service.
“Cru has been able to identify some of the roadblocks to website conversion and has ensured our online ticket sales process is as efficient as possible,” Airtrain CEO Chris Bache said.
