Marketing

Marketing involves collaboration and in order to be effective, a marketer needs to be able to work as well in a team as they can autonomously.

Blogs are a great way of promoting your business – but only if people see them.

Reaching up to 18.3 million Australians every week, and ranked number one for advertising effectiveness, catalogues are continuing to prove their value to advertisers.

Are you in the process of marketing your business? You need to learn about your audience.

Personal brand based businesses are becoming increasingly popular, and if you are at the centre of your own personal brand you could potentially become extremely successful. However a lot of hard work to grow and promote it.

The number one colour for luxury sports cars may be red – but when it comes to the everyday runabout, Australians are highly conservative.

A company that sold solar panels has been ordered by the Federal Court to pay a $145,000 penalty for disseminating fake testimonials and making false country of origin product claims.

Hospitality product retailers believe that locally made products still reign supreme in the sector.

Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.

Marketing can be a time-consuming activity for even the most organised business owner. Here are a few time-saving tips that can help you increase your marketing productivity, and enjoy the same results for less effort.

Matt Perger is a man who knows coffee. Having won his second Australasian Specialty Coffee Association Barista Championship title, as well as an array of international accolades, Perger is a sought-after talent in the coffee industry. Currently the so-called ‘coffee guy’ at Melbourne’s famed St Ali, Perger spends his time ensuring quality is up to […]

In a world where brand behemoths are king, it’s not surprising that small business owners can feel a little forgotten.

Have you ever looked at a successful business and wondered what they are doing differently to you? There are a huge number of different factors that contribute to success, but one of the most important is effective marketing. There are a number of similar marketing principles that successful businesses follow, and you can implement them […]

In the last year, a growing number of businesses have started placing social media communication in the hands of customer service staff, rather than marketing personnel, with promising results.

There is a vast array of strategic options out there for businesses large and small and finding one that is effective is key to achieving real results.

Having a post go viral is like liquid gold for a business. To reach the same number of people, a business would have to spend millions of dollars in advertising.

What happens when steadfast values like trust and loyalty collide with business? You get one of Australia’s most enduring family-run businesses.

Fraud is big business these days, and the Australian Competition and Consumer Commission (ACCC) is investigating a number of cases of alleged marketing-related fraud.

The latest figures from the Australian Bureau of Statistics (ABS) revealed that the number of Australian stay-at-home Dads almost doubled over the past decade.

After 30 years in the industry, Australian marketing expert John Dwyer has seen businesses try everything.