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Aussies are a conservative lot when it comes to car colour

The number one colour for luxury sports cars may be red – but when it comes to the everyday runabout, Australians are highly conservative.

According to new data compiled by car retailer Autogenie, seven out of 10 Australian car buyers opt for neutral colours. White, grey, silver and black represent 73 per cent of all new car sales.

Based on over 9,000 purchases in 2013, the most popular car colour was white (21 per cent) followed by grey (18 per cent) – silver and black cars each accounted for 17 per cent of car sales.

Only slightly more than a quarter (27 per cent) of sales in 2013 were for vibrant colours, suggesting that when it comes to our cars, Australian consumers prefer classic hues over flashy shades.

“White cars are also typically seen as being a safer option by virtue of their visibility on the road, which could account for the popularity of the colour. They also reflect the sun’s heat better, which is a huge advantage on a hot summer’s day,” Shiju Thomas from Autogenie said.

“Buying a car is a big investment, whether you’re buying an economy or a luxury vehicle. If you’re going to spend $30,000 or more on a car, there is a strong chance you will have that car for some time, so perhaps people are less inclined to go for ‘fashion’ colours like ‘Arabian Mocha’ and ‘Crystal Pear’, preferring to stick with classic colours that they won’t tire of,” Thomas added.

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