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Audience research can help you create the kind of online content that your customers value and rank higher in search results.

This little start-up hit the jackpot by playing all the right notes in an online campaign. Here’s how you can, too.

Feel as if you might be ready to start a business? There are a few things all true entrepreneurs have in common.

It takes just as much effort to have a wonderful day as it does to have a miserable one. Why not enjoy yourself?

The Reserve Bank of Australia (RBA) has held the cash rate at 3.50 percent today, as inflation and growth remain close to trend for the second month in a row.

Forget flavour-of-the-month social sites. Find the community that works best for your company.

Use these three marketing principles that the world’s most successful brands have incorporated into their strategies to win over customers.

Feel like you’re trying to keep too many plates spinning? You’re not alone. A business coach offers this advice.

Confidence in the small business sector is continuing to wane, according to the latest NAB Quarterly Business Survey, as the global economic climate remains unstable and the prospect of new local taxes sit on the horizon.

Amazon’s Jeff Bezos and Chick-fil-A’s Dan Cathy have made public their views about same-sex marriage. When it comes to my business and employees, I just try to do the right thing.

Think you’re pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade.

One simple question can determine whether your company will succeed or fail. Make sure you ask it constantly.

By letting employees do the decorating, small businesses can boost morale and save some money to boot.

Take a critical look at an agency’s track record, promised results and, of course, costs.

Four tips to help you better understand yourself and others in your business.

Government compliance processes are continuing to have a negative impact on the SMB community, with more than 80 percent of respondents in a recent survey reporting they’re struggling with bureaucratic red tape.

To get the most out of each brainstorming session, follow these tips for generating innovative ideas.

Great entrepreneurs trust their gut. Here’s why fighting your intuition might be holding you and your company back.

In a recent customer service survey, United Airlines came in dead last. Here’s why – and how not to suffer the same fate.

Genesis Fitness Club (GFC) has been penalised by the consumer watchdog for using the carbon tax as an excuse to increase membership fees, making it the first business in the country to be fined after the ACCC was given extra funds by the Government to crack down on false carbon claims.