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Three ways to make your social media efforts more productive

Forget flavour-of-the-month social sites. Find the community that works best for your company.

Pinterest. It’s the it social media site. Or, at least, it was back in March. There have probably been four other it sites since then. Feeling pulled this way and that by the latest and (supposedly) greatest social media channel? Remember: While you don’t want to miss out on the action, don’t waste time with the Next Big Thing unless it’s also The Right Thing. With that in mind, here are some guidelines for making the most of your social media minutes.

Snoop. Ignore the chatter about how much web traffic a certain site is receiving each month, and take a look at what your competition is really doing. Poke around online to find out which sites work best for others in your industry. Spend time observing now, and you’ll spend less time backpedaling from the latest social fad later.

Answer these questions about your competition’s efforts:

  • Are customers interacting with the profiles?
  • What kinds of posts receive themost traction or response?
  • How can you emulate your competitors’ best social media practices to benefit your customers?

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com

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Entrepreneur.com

Entrepreneur.com

Entrepreneur Magazine has been inspiring, informing and celebrating entrepreneurs since 1973. Entrepreneur.com offers real solutions to the challenges faced by entrepreneurs, including tips, tools and insider news to help build – and grow – businesses.

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