This little start-up hit the jackpot by playing all the right notes in an online campaign. Here’s how you can, too.
Last month, a video game project called Ouya hit the million-dollar mark on Kickstarter in just more than eight hours. It was the biggest single-day crowdfunding total in Kickstarter history.
The project went on to receive more than $2.5 million in pledges within 24 hours. With just a few days remaining in its campaign, it has 46,914 backers and a whopping $$6,061,081 in pledges.
Granted, Ouya is an exceptionally successful case, but what many business owners don’t know is that crowdfunding is not just for start-ups – and it’s not just about the money. A crowdfunding campaign can address some of the most significant challenges that small-business owners and start-ups face. From validating a new product or idea to gathering feedback from the marketplace and finding the resources to scale, crowdfunding can be the answer to your biggest challenges.
…to read this article in full, visit leading US small business resource, Inc.
