To get the most out of each brainstorming session, follow these tips for generating innovative ideas.
As a public relations agency with clients in constant need of creative solutions for their marketing problems, we are constantly challenged to bring new and innovative thinking to the table. In fact, this is the reason most people get into the world of marketing in the first place – the desire to challenge conventional thinking.
The biggest driver behind creative problem solving is a brainstorm in which the client’s challenges are clearly shared and, through open discussion and intelligent banter, new ideas on how to address them are put to the test. It’s important to remember, however, that brainstorms drive ideas, but ideas must be laced with strategy. The following “Five Plus Five” list of idea generators and idea killers is our approach for ensuring we get the most out of our brainstorm sessions.
Idea Generators
1. Set the Stage
Prior to conducting a creative session, make sure all participants are versed in the client’s challenge, the target consumer or end user, and the brand’s overarching positioning, and that they come to the brainstorm with some ideas to share. This will ensure the meeting kicks off with thought starters and that the time is maximised and not spent educating the participants. The worst situation is for everyone to learn the details of the challenge during the brainstorm.
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