Take a critical look at an agency’s track record, promised results and, of course, costs.
Although the basics of search engine optimisation (SEO) can be easily understood and implemented by even the greenest of webmasters, you still might need to consider hiring an SEO consulting agency.
Maybe you’re too swamped with business responsibilities to dedicate the necessary time to your website’s SEO. Or maybe the basic techniques you’ve applied to your site haven’t been sufficient to overcome your competitor’s lead in search engine results. If so, you’ll want to keep the following five priorities in mind as you begin looking for an agency to take your site’s SEO to the next level:
1. Experience
Given how rapidly the search engines change their algorithms, it’s important to identify a consultant who has experience navigating frequent search engine updates without compromising campaign effectiveness. You can browse through each candidate’s website to see the amount of SEO experience, as well as any case studies, that demonstrate past successes.
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