There has been a firestorm of press lately as leaders of large, well-known companies take a stand on gay marriage.
First, in mid-July, the president of the Chick-fil-A fast-food chain (son of the company founder) made a statement about the company’s support of the “biblical definition of marriage.” Will Chick-fil-A now sell a few less chicken sandwiches? Probably.
Then Amazon founder and CEO Jeff Bezos hit the news by pledging a $2.5 million donation to the campaign to defend Washington state’s same-sex marriage law, the largest donation of its type. Will that result in a few more online orders? Probably. Amazon joined companies like Microsoft, Starbucks, and Nike that have also publicly supported the bill.
But why are we talking about this anyway? It is probably safe to say that if a major business owner makes public his personal opinion about a social or political issue, that issue becomes a business topic – especially if the company involved makes religious values part of its operating principles, as is the case with Chick-fil-A. But as entrepreneurs, should we be making business decisions based on social or political issues?
…to read this article in full, visit leading US small business resource, Inc.