Locked
Mobile data theft and viruses can now be easily combated, thanks to the recent launch of Optus OfficeApps Mobile Security which allows business owners and staff to safeguard important personal and business data as well as lock, wipe and reset the password of any device in their business.
Michelle Gamble blogs about getting your online form right and converting visitors to leads or sales.
“A bad online form can kill an otherwise great website. You need to balance the need to get more people to actually fill it out and build your database, with the need to get more insights about your potential customers.”
The Reserve Bank of Australia (RBA) has announced it will leave the cash rate unchanged at 4.75 percent for the tenth consecutive month.
New South Wales Treasurer Mike Baird has unveiled his first budget, delivering a deficit of $718 million in 2011/12 and promising to return the budget to surplus in 2012/13. But what does it hold for businesses?
Small business profitability slid to a record low during the last quarter, with many expecting to see more falls over the next year. Despite this less than positive news, many reported they’d be boosting their online and social media presence in the coming months.
The Damelian Group and its nine vehicle franchises in Sydney have been placed into receivership, with $80 million owing to the National Australia Bank.
The Australian Innovation Challenge is now open to submissions, with the aim of driving some of the country’s best ideas to commercialisation or adoption.
Luke McLeod blogs about creating harmony between the sales and marketing departments for the benefit of your small business.
“Listen to all of your staff and their queries. If the marketing team feels they need a bigger budget, hear them out and make sure you ask them to clarify their reasons why. The same goes for your sales team.”
Looksmart Alterations has reported its Jeans for Genes fundraising efforts were a resounding success, with over $15,000 raised for the Children’s Medical Research Institute.
Web designers are being encouraged to take part in the 2011 Web Design survey and prize draw, which aims to discover what the web designer of today and tomorrow looks like.
Fans of Scoopon’s daily deals can now access them on the Google Android platform, thanks to the release of its new smartphone app.
Danielle MacInnis blogs about locating your customer touch points to build your brand.
“The way your customers experience their journey with you, especially in a service based business, is such a powerful way to build brand loyalty and devotion – but so many businesses stuff it up.”
The online world continues to change dramatically and small and medium-sized businesses are primed to take advantage of what’s available.
Inflation fell 0.1 percent in August after rising 0.3 percent in July, with sliding prices of fruit and vegetables more than offsetting price rises for private motoring, furniture and furnishings, and household services.
More and more online shoppers are falling victim to impulse buying, as group buying sites become increasingly popular. With this in mind, LivingSocial has created a list to ensure you get the most out of group buying.
The pair of entrepreneurs behind the goCatch iPhone app have added a new feature to the program, allowing users rate drivers out of five stars.
Business owners are invited to get the low down on cashflow at two free Small Business September seminars, as business bad debt continues to rise to worrying levels.
Dymocks has launched a new web-based book publishing service, designed to enable authors to take control of the professional creation, publishing and distribution of books and eBooks, without the need for previous experience or expertise.
Local businesses continue to fall behind when it comes to using a website to promote themselves, with research finding the majority of sites have substandard search engine optimisation (SEO).
Catriona Pollard blogs about using ‘How To’ articles to gain publicity for your business.
“‘How to’ articles can not only position you as an industry expert, they can offer topical, helpful and interesting information to readers and are one of the easiest types of articles to write because they have a tried and tested structure that works.”
