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For many years, price discounting has formed the marketing plan of countless businesses. But it is increasingly becoming a tactic that polarises marketers, as many believe it’s an ineffective promotion vehicle. Here are 4 reasons you should discount discounting.
Given all you need to start a business these days is a computer and an internet connection, why has the number of businesses registering for GST almost-halved? If you don’t know where to start with your start-up venture, this checklist’s for you.
Sometimes inspiration can come from the most unexpected of places, as Franziska Iseli-Hall found on her travels through Mongolia. Here, she shares some of the business lessons she took away from her time with the nomadic people of the region.
Two entrepreneurs are filling the gap left by a decision on the behalf of the NSW Government to cut funding for small business events, launching an initiative called September Small Business Month.
Do you feel forced to choose between work and a satisfying personal life? In my career of coaching entrepreneurs, I’ve discovered these strategies to bridge the gap.
Money’s not enough to keep Gen Y motivated and productive. So what do these folks really want?
These entrepreneurs went to the brink of failure – and then turned things around. Here’s how.
Melbourne has again been recognised as the world’s most liveable city, pipping Vancouver for the second year in a row. Adelaide shot up the ranks this year, to sit two places above Sydney and four above Perth in the Global Liveability Survey.
A lot has happened with search engines over the last six months. New features have been added, algorithms have been updated and many high ranking websites have been banished into obscurity. Here’s why your website’s organic traffic may taken a dive or why it might take a hit in the near future.
Using a sales coach is a proven method of increasing sales and performance as a coach supports staff to reach their goals, or targets, using the GROW model approach. Here’s how to GROW the performance of your sales team.
They say there aren’t too many benefits of ageing, but a scheme called the Transition to Retirement Pension allows for bit of nifty restructuring that can reduce wages and increase cashflow – two benefits not to be sniffed at.
An email subject line is an invitation to communicate. Any email that doesn’t get opened is a message that has not been delivered. So to increase your chances of your emails being read and messages received, here are some important tips on the effective use of subject lines.
Having a good domain name these days is crucial to online success. Before falling in love with a business name, check whether the domain name is still available to register. A domain should be the first thing that a potential business owner should consider before choosing their business name.
Four rules to avoid crossing the line from tough to mean.
Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
The celebrated entrepreneur shares advice on making connections.
When two husband and wife teams left comfortable, well-paid jobs selling hair care products for a multinational company to start their own business doing the same, they knew it wasn’t going to be an easy road. Here’s how Gresham Cosmetics, the little Aussie battler beauty business, took on the multinationals and grew so successfully it was eventually bought by one of its international competitors.
Your leadership style depends on your character, which makes it vital you develop personal values and beliefs that are beneficial to your business. Here are the 5 characteristics a leader must adopt to go from good to great.
Across the business landscape, workforces are changing. There’s an ongoing shift toward assignment and project based work, which means more SMBs are turning to white collar contractors to facilitate a scalable workforce that’s sustainabe and profitable. Managing this new and complex workforce comes with a new set of challenges, which one expert addresses here.
Despite an increase in the use of websites, online activity among small to medium businesses has fallen, with social media interactions and other online marketing activities declining most sharply.
