How to create an engaging brand experience
Consumers are increasingly basing purchases on first hand brand experiences.
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Consumers are increasingly basing purchases on first hand brand experiences.
It’s the symptom list of just about every office worker in the land: sore and tired eyes, aching neck, headache, back pain. For so long, many workers have just rolled with the punches.
The latest figures from the Australian Bureau of Statistics (ABS) revealed that the number of Australian stay-at-home Dads almost doubled over the past decade.
As Tony Abbott and the coalition took a convincing election victory at the weekend, business now looks to the weeks ahead and what changes are likely to be made.
It seems there’s an app for everything these days – especially in business – but if you’re not sure which apps to take a chance on, Dynamic Business has you covered.
After 30 years in the industry, Australian marketing expert John Dwyer has seen businesses try everything.
Ageing computers and IT budgets for small businesses mean one thing: it’s important to maximise the performance of the systems in your network, using as few dollars as possible.
With just one day to go until Australia heads to the polls, many small business owners are asking themselves which party best represents their needs.
When Renata Cooper started her company with nothing more than a humble Facebook page, she never dreamed at the ripple effects she was creating, quite literally. Forming Circles is an ethical and social investment company creating ‘ripples’ in the community through the power of giving.
Marketing evolves as tactics and technologies change and improve – technological advances can help you understand which actions generate the best returns on investment.
You planned every detail, solved the last minute glitches and are now basking in the glory of a successful business event – but the work isn’t done yet!
New research has revealed just 20 per cent of Australian companies have a firm policy for buying Australian made goods wherever possible.
The majority of Australian entrepreneurs are risk takers and competitors, according to new research.
When you’re the boss, you’re expected to be able to answer every question thrown at you – in a heartbeat, whilst balancing a million and one other things.
Many business people don’t bother working with a lawyer when entering into important contracts, and end up agreeing to terms which eventually cause long terms issues, both from a client relationship and monetary perspective.
When Rob Dallimore returned to Worldwide Printing Solutions as CEO in 2010, the business was in bad shape. Dynamic Business sat down with the CEO to find out how the business was turned around.
Putting a price on the stay at home parent’s economy be dangerous territory – how much is home-based work worth?
Work-related injuries and illnesses have cost the Australian economy more than $60 billion in the past year.
For many Australians, social responsibility has become more important than ever.
Considering trading opportunities with China, many Australian SMEs may view the market as almost exclusively an exporter. Yet new research reveals the reality is in fact quite the opposite.