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The need to know marketing trends of 2013

Marketing evolves as tactics and technologies change and improve – technological advances can help you understand which actions generate the best returns on investment.

To optimise your marketing and advertising, it is important to keep fully abreast of the latest trends experts predict will be very successful in 2013.

Mobile Advertising

Smartphones present a new medium for marketers to leverage in their advertising. Advertising through them is expected to skyrocket this year. Much of the growth will come from major players like Facebook and Google, but smaller companies are also getting in on the act.

Creating a website that can adapt to the more compact screen size of contemporary devices can help users access your company as more and more consumers become users of smart phones and tablets. A mobile strategy should be part of every marketing plan in 2013.

Content Marketing

More than ever, search engines are favouring sites with high quality, relevant content. In fact, they penalize sites with poor content.

Gaining in search engine rankings is now more than just cramming in SEO terms. To move up the list, you need to post quality content. This will give your business and your revenue a real advantage.

Responsive Design

Responsive design will become the norm in 2013. This means designing a website that responds to the device on which it is being viewed. It means your site will look different on a smartphone, tablet, and desktop computer. It creates a more personalised experience for the viewer and results in better conversions for your business.

Social Media

The use of social media in marketing was a major trend in 2012 and it is not going away. It will however become more sophisticated. Instead of exposing your business on every social media site, choose the sites that work best for your business and focus your energies there. By picking just a few, you can be much more targeted.


The use of ads on social media sites and mobile devices will continue to grow. Experts also predict that website banner ads will change. Instead of annoying consumers, they will evolve to include customer interaction, such as polls and quizzes.

Marketing is vital to your business. It helps you increase revenue by targeting both existing and potential customers. By staying on top of evolving trends, you can fine tune your strategy and spend your marketing dollars in the most effective way.

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Greg Butler

Greg Butler

Greg Butler is a Communications Advisor with <a href="http://www.aami.com.au/business-insurance">Commercial Insurance at Suncorp</a>. He has a long history in the advertising industry, heading the creative departments of local and international agencies, including Clemenger, AdPartners and Leo Burnett. He is <a href="http://www.gio.com.au/business-insurance">experienced in insurance</a> and financial services having worked on accounts including AMP, Standard &amp; Chartered Bank, AGC/Westpac and Sun Alliance.

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