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There are a number of qualities and skills you need to be an effective marketer. Marketing requires far more than a degree and an outgoing personality (although both of these are essential!).

Health and safety is paramount in every industry, but when it comes to construction, resources, manufacturing, and agriculture, finding the right equipment to keep employees safe can be difficult.

Time is running out for small businesses to take advantage of the current small asset write off threshold before changes come into effect from 1 January 2014.

Monday-itis, 3.30-itis – we all go through slumps through the course of the average workday or workweek, but a new app is hoping to inspire Aussies by making them think about charity.

Flexibility has become more important than ever for workers – a new survey has found that the average Aussie employee is spending 13 hours a week working at home, or about 17 weeks a year. The survey from Optus found that those working from home, dubbed ‘life splicers’, are in the majority, with only five […]

In a classic example of an offer sounding too good to be true, and just that little bit too easy – a spate of LinkedIn scams reinforces that users can’t let their guard down.

The biggest mistake small businesses tend to make is thinking they aren’t susceptible to a security attack. As a small business owner, it is easy to fall into the mindset that cyber criminals target large, wealthy organisations.

The world’s top universities, like NYU, Oxford and Columbia, all offer postgraduate programs in social entrepreneurship – yet not one university in Australia offers such program.

Australia is in the top three most entrepreneurial countries in the world, falling behind just Denmark and Finland.

Marion Grasby’s list of achievements is impressive – but it’s her own small business which she considers to be the real feather in her cap.

Almost three quarters of Aussie small business owners started their own business because they thought it would be the best way to manage a good work-life balance, a survey has found.

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

There’s a conundrum for small business; looking to the bigger enterprises can be both inspirational and aspirational, but also dispiriting in terms of the resources divide.

Travel has long been a staple of doing business, but millennial employees are changing the way it’s done.

Performance appraisals offer significant benefits to a business by ensuring that each employee’s performance is contributing to meeting business goals and introduces a culture of responsibility, accountability and empowerment.

After humble beginnings on Twitter just a few years ago, the hashtag has grown to become a more powerful marketing tool than many thought possible.

The IMB Community Foundation has opened its 2014 round of funding for not-for-profit organisations and community groups. Submissions from interested groups have until late January to apply for a share of the $500,000 of grant money available.

This year shopfront retailers in the Bay Street shopping precinct of Port Melbourne are using the seasonal opportunity to attract shoppers.

Despite qualifications and experience, almost 70 per cent of women still believe that the right makeup can make or break a job interview, a new poll from The Heat Group has found.

As a nation, Australians are incredibly active social media users, online shoppers, and tend to embrace new technologies with open arms.