Despite qualifications and experience, almost 70 per cent of women still believe that the right makeup can make or break a job interview, a new poll from The Heat Group has found.
The poll, which found that 59 per cent believe their clothing and shoes are key elements of appearance that can influence a prospective employer, was released as the company announced its new partnership with Fitted for Work, a not-for-profit organisation working with disadvantaged women to help them gain financial independence through employment.
Fitted for Work believes that for many women, the first step to finding work is having a suitable outfit to wear to the interview. The organisation provides women with interview preparation, personal outfitting, transition to work programs, and mentoring.
Gillian Franklin, managing director of The Heat Group, said that the company’s decision to partner with Fitted for Work was a no brainer.
“The unavoidable reality is that women need to look the part to be considered for employment opportunities. Ninety-six per cent of women told us that wearing makeup is the key to making them feel good about themselves,” Franklin said.
“However, we are aware there are hundreds of thousands of Australian women who are currently looking for work and are unable to purchase even the most basic cosmetics items. We want to make a difference to the lives of these women and their families.”
The Heat Group will be working with Fitted for Work to provide 5,000 women with makeup from its Ulta3 brand each year.
Jane Hunt, CEO of Fitted for Work, said the partnership will help women focus on their strengths and the skills they bring to a prospective employer.
“Employment opportunities should not be limited by a woman’s bank balance or lack of clothing options,” Hunt said.