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Work-life balance is a term that is often bandied around the office, yet there’s no doubt mobile technology is one of the leading factors fuelling Australia’s ‘always-on’ culture, which is eroding the boundaries between work and personal life. According to WellBeing GROW Managing Director Charles Hunter, “Burnout, that is driven by prolonged workplace pressure is […]
For years, sales teams have struggled to keep up with a customer base using the latest technology to upend the traditional sales process. Today’s customers have more choice and buying power than ever before, and they expect unprecedented levels of contextualisation and personalisation. The latest wave of technology, led by Artificial Intelligence (AI), may be […]
Any first time business owner will encounter the world of numbers and sometimes, become stuck among the intimidating and sometimes confusing jungle. Budgets; a word no one is thrilled to hear but its presence is critical to the success of a business. It’simportant you live for a budget. Make budgets your ally Financial plans and […]
In an era of digital connectivity and data dependency, continuous access to electricity has never been more critical for Australian small businesses. Yet, many are still unprepared despite the widely reported rise in blackouts stemming from increased infrastructure pressures, greater demand on the grid and unpredictable weather extremes. Eaton’s Annual Blackout Tracker not only revealed […]
Thinking about starting a business? Well before you take the plunge, ensure you have a plan and understand your finance options. In this week’s Let’s Talk we ask financial experts about the finance traps and pitfalls of starting a business, such as putting your home up as security, over-estimating revenue, forgoing insurance and borrowing money you […]
The ACCC is warning investors to be wary of scammers after its 9thannual ‘Targeting scams report’ revealed that Investment scams had increased by more than 8 per cent, costing Australians $64 million in 2017. This week marks Scams Awareness Week 2018 and ACCC Deputy Chair Delia Rickard warns that ‘some scams are becoming very sophisticated […]
Security Colony was one of six cybersecurity companies selected by Austrade & AustCyber to take part in the Federal Government’s Landing Pad program in San Francisco. In this exclusive series for Dynamic Business, Nick Ellsmore, co-founder of Security Colony shares his journey as he builds his second business (the first sold to BAE Systems) and introduces […]
MYOB has teamed up with BPAY to offer a new invoice payment method, which was rolled out to MYOB customers last week (May 15), allowing businesses to get paid up to four times faster. MYOB Head of Product Marketing, Kim Owen-Jones said that giving customers the choice of BPAY as a payment method would provide […]
An integrated cloud-based business platform will revolutionise and simplify accounting, payroll, banking and daily operations for Australian small and medium businesses from July 2018. Combining the business expertise and software development teams of KPMG Australia (business advisory), CBA (banking) and Microsoft (technology platforms), Wiise is targeting SMEs that see themselves as having more complex needs […]
If Sales Training werethe cure, we would not have businesses small and large frustrated with Sales & Business Development constantly being the least productive and leastaccountable area of the business. Sales Training addressesthe ‘symptoms’, not the ‘core’ age-old problem. The persistent-core problem is that Sales & Business Development is an incidental career. Why? There is no tertiarypath. […]
As a business owner, you have many demands on your time. Chances are that you will have to worry about sales, costs, staff, regulations, cash-flow and customer satisfaction, to name but a few. This means that checking utility bills and comparing energy plans may not be at the top of your to-do list. But what […]
When the iPhone introduced us to Siri and her dulcet tones, artificial intelligence (AI) became mainstream. Answering fundamental questions or checking the weather, AI has been behind consumers’ thirst for fast and convenient information, pushing tech companies to rollout this technology to help the consumer. From Google to Sony to Facebook, the big names in […]
The long-term solution to women being underrepresented in Science, Technology, Engineering and Mathematics (STEM) lies in fostering gender equality in the classroom, according to Sarah Moran, co-founder and CEO of social impact business Girl Geek Academy. The Melbourne-based marketer, unapologetic geek and “Let’s Talk…” contributor spoke to Dynamic Business about the barriers women face […]
Starting a business can be both exciting and overwhelming – where do you start, and will it be a success? Below is my checklist for those looking forward to the challenge of starting a business. Will it be a hobby or a business? All businesses start as a small business and a lot of small businesses […]
Businesses are under incredible pressure from constant deadlines and the need to deliver short-term results. Business leaders want immediate outcomes, which creates a culture of ‘doing’. So, when a problem arises, we quickly jump to solution finding, without isolating what the real problem is. If we don’t take the time to dig deep, observe and […]
The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive […]
For the last two years I have had the pleasure of being on the judging panel for the ORIAs, the Online Retailers Industry Awards. They’re like the Oscars, but for online business. Being a judge, I get to read all the award applications and see what’s ‘under the hood’, so to speak, of how these […]
Since the inception of the World Wide Web in 1991, technology, business and daily life has changed significantly. Who would have thought that billions of people across the globe would conduct business from the palm of their hand? And with technology rapidly advancing and more and more people seeking flexible work arrangements, it’s no wonder […]
Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is […]
The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value […]
