Paul Carroll

Paul Carroll

Paul Carroll

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AI is mainstream – the future is here – consumers demand direct messaging

When the iPhone introduced us to Siri and her dulcet tones, artificial intelligence (AI) became mainstream. Answering fundamental questions or checking the weather, AI has been behind consumers’ thirst for fast and convenient information, pushing tech companies to rollout this technology to help the consumer. From Google to Sony to Facebook, the big names in… Continue reading AI is mainstream – the future is here – consumers demand direct messaging

Paul Carroll

Paul Carroll

Author

Google introduces video ads – what you need to know

Video consumption is growing. There are currently 15 million active monthly YouTube users in Australia, and now Google has extended the reach of video campaigns for advertisers beyond YouTube by including video in the SERP’s (search engine results page) – but only on mobile devices. The new format is called outstream video ads and is… Continue reading Google introduces video ads – what you need to know

Paul Carroll

Paul Carroll

Author

How to spot a dodgy SEO agency

The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on… Continue reading How to spot a dodgy SEO agency

Paul Carroll

Paul Carroll

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