Growing
Teleconferencing is not a new technology, but is becoming more important and seeing increased usage as businesses cut down on the high costs of transport and travel. It’s extremely convenient because you can interact and collaborate with people without having to leave your office. By cutting out travel associated with face to face meetings you […]
Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity? You ask why were they featured and not me? The answer is a public relations program. Public relations (PR) is an extremely efficient method of communicating […]
Twitter is the latest social networking craze sweeping the nation. A micro-blogging site that encourages real time communication and conversation with followers in a public forum, it has been touted as a great networking tool for business. So how can you utilise Twitter to effectively communicate your message and brand? It’s all about how you […]
If you think Twitter and Facebook are just for teenagers, you’re missing a massive trick. If you’re still not up to speed, here’s a guide to what Web 2.0 can do for your business.
Twitter—it’s the latest craze in social media. The micro-blogging site is new, full of promise, and experiencing a popularity explosion. But is Twitter for you, and what opportunities can it offer your business?
Blogging is a great way for business owners to not only share knowledge on their field of expertise to the World Wide Web for free, but to subtly sell the business at the same time. Blogging allows individuals to engage in an online conversation without the hard sell. Use the below as a guide on how to blog successfully.
So you had this great idea to sell your product or service online, you looked around, got a few quotes and found a clever bunch of people (they seemed technical!), they built the site for you and then you launched. But then you had trouble convincing your customers to buy online from you. So how […]
A trend that’s really emerged in the first half of this year is the stay-at-home vacation – the ‘staycation’. This is where people spend money on products to make their home a hub of comfort in tough times. So how can retailers take advantage of this trend?
Online business success can be achieved by anyone. That is the message being echoed across the country by Shaun Stenning, an internet marketing sensation at just 24 years old. The creator of internet marketing business, Sure Fire Marketing, Stenning’s mission is to transform “beginners into experts, newbies into geeks and employees into entrepreneurs”, as they […]
Whether a business is required to adapt to a new or emerging market, whether it needs to improve efficiencies in-house, or whether it is embarking on business growth or diversity it will need to manage its change to be successful. Communication is the number one driver of change, so how can you effectively implement successful […]
A lot has been said recently about Software as a Service (SaaS), and with turbulent times ahead, you might be wondering whether it can save your business money. Dave Stevens, entrepreneur behind the IT company Brennan, talks the benefits and potential pitfalls of SaaS – a delivery method that’s here to stay. Amidst the constant […]
Business innovation is important in tough times. A continued commitment to invest in innovation can help businesses survive the recession and thrive when the economy recovers. Innovation is about finding a better way of doing things, but in order to correctly innovate, you need to be asking the right questions. Roger LaSalle tells you how. […]
A leading psychologist explains how employing the same behaviours of success in sport can help you succeed at business too. We thrive in and seek out business and sport because of an inherent competitiveness, which is wired in to our brains. It is how we are made up and how we evolved. The basis for […]
Franchising may be a safe bet in the current economic climate but there are still plenty of things to consider before banking on easy success. Here are some ways to recession-proof your franchise for success. Recently I’ve read a plethora of articles promoting the virtues of franchising in a recessed and perhaps worrying economy. The […]
When we hear the words “business innovation” most of us immediately think of global technology innovators such as IBM and Apple. However, small businesses are often at the forefront of innovation as they develop new ways to tackle business challenges. Innovation should be everyone’s business. Online is a great place to start. Here’s why. Intense […]
A great way to boost your business profile and reach is through networking and partnership marketing. Aligning yourself with another business to deliver a product/service, will allow you to extend your customer base and boost your profile within the marketplace. Typically, partnerships are formed when two or more companies find value for their customers in […]
As the effects of the downturn continue to materialise across all sectors of the economy, it’s clear that innovation will not be immune to the fallout of the global financial crisis. Here’s why the recession shouldn’t be used as an excuse to stop innovating. With business and consumer confidence reaching new lows and financial pressure […]
With experts touting the economic crisis as an opportunity to grow, businesses are turning to online retailing as a cost-effective way to promote their activities. One company that has found much needed success through their internet strategy is dStore, Australia’s largest online shopping store. dStore CEO Andrew Cooper spoke to Jessica Stanic about the benefits […]
In tough times, it’s rare to hear business success stories. For fast moving franchises Café2U and ecowash mobile, a good business model is the key to growth. Having recently being awarded a coveted spot on the BRW Fast Franchises list for 2009, Café2U founder Andy Simpkin and ecowash mobile managing director Jim Cornish spoke candidly […]
Australia is NOT in a financial crisis. We’ve got the healthiest banks in the world. We’ve got zero government debt – that is, until now. Our unemployment rate is the envy of almost every other country. We’ve still got plenty of room to move on interest rates. Our biggest trading partner is already showing signs […]
