Business innovation is important in tough times. A continued commitment to invest in innovation can help businesses survive the recession and thrive when the economy recovers. Innovation is about finding a better way of doing things, but in order to correctly innovate, you need to be asking the right questions. Roger LaSalle tells you how.
As we know, a good definition of Innovation is “Change that adds Value” and embracing this term opens the way to make innovation a relatively straight forward exercise, providing you are asking the right question.
How many times do we solve a business problem and even implement a solution, only to then realise had we asked a better question we may have come up with a much better solution. How many times do we convene a meeting without having a specific idea of exactly what we wish to achieve in that meeting?
Being able to crystallise an issue to a single sentence question is so important, but few businesses implement that valuable practice.
To put this into context, let me pose the question, and have you think of the answer, before reading on:
What is the specific purpose of a written job application?
The obvious answer is to get the job, but this not correct.
The sole purpose of the written application is to get an interview, to get in front of the people making the selection.
With that clear purpose in mind, the written application takes on a different form. Indeed, what you leave out is just as important as what you include. You should lead the reader to a point where they wish to speak with you to learn more. This is quite a different approach from writing everything you can think of in the hope that will win you the job. The written application never wins you the job.
The above is a simple example of making sure you have a properly defined objective, and that it’s the correct objective.
Too close to the problem
To cite another example, recently a workshop was undertaken in a large multinational trading bank. The team came to the session wanting to resolve the question – “How can we reduce the cost to businesses wishing to raise a Letter of Credit ?” This seemed like a sensible question and was workshopped by the group for a time until they came to the “Re -Question Catalyst” in the Innovation Matrix.
So, challenged to “Re-question” the group digged deep searching to find the real reason they wished to lower the cost. The answer that became clear was – so that people would be more willing to use their LC facility.
In fact, the real and best question to ask was,”How can we inspire businesses to raise more letters of credit”?
On investigating this different issue it was soon realised that the cost, maybe $20.00 was irrelevant. Why would that be a “show stopper” for somebody wishing to raise a letter of credit for perhaps $500k or more.
The real reason people were adverse to raising letter of credit’s was the time and effort involved. The process was just too complex and time consuming. Yet the bank in its daily work transfers multi-millions of dollars around the world with little more than the click of a mouse. So why are letters of credit so complex?
The better question, the real question was “How can we make it easier for clients to raise letters of credit”? With this question in mind the workshop was continued and an answer was soon found.
There are countless examples of this, usually caused by being too close to the problem. Just ask any design engineer.
You can be sure almost without exception, after a complex design is implemented, and maybe even marketed, the next embodiment of the same product will be much simplified. Why, because having done it once, better designs questions and issued can now be resolved.
So what’s the solution?
The classic method of questioning with the “why” “why’ “why” challenge is one way of trying to drill down to the best question.
Another way is to have somebody quite remote from the issue present in any meeting that addresses a problem. You can be sure that a person NOT skilled in the area will ask some very interesting and challenging questions. This always helps in drilling down to the real issue and the best question.
Most often when a group of people comes together to investigate a burning issue, a solution will be found, just make sure the best question has been asked, a question that leads to the best solution. Innovation is about more than just ideas and action; it’s about asking the right questions to get to the root of the problem and find a solution that will help to grow your business.
Roger La Salle, is the creator of the “Matrix Thinking”™ technique and is a widely sought after as an international speaker on Innovation, Opportunity and business development. To find out more about Roger, visit www.matrixthinking.com
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